Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks


Thailand’s AIS (Advanced Info Service) is advancing the creation of an emergency alert system through mobile phones using the Cell Broadcast Service, announced the Chairman of the National Broadcasting and Telecommunications Commission (NBTC). This system is designed to pinpoint specific areas affected by urgent and critical incidents immediately, connecting with the central command center of the government sector.
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Emergency Alert System
AIS said it aims to enhance the safety of the general public and tourists, particularly in the aftermath of violent incidents, shootings, and various natural disasters. NBTC, along with AIS, jointly announced the success of developing an alert system using the Cell Broadcast Service during a demonstration of the system that took place on March 5, 2024, at the NBTC Office.
NBTC said it has collaborated with various relevant agencies to develop a location-specific emergency alert system with support from the Universal Service Obligation (USO) and Telecommunications Infrastructure Fund.
Benefits of Cell Broadcast Service
AIS explained that the location-specific emergency alert system involves sending direct warning messages from communication signal towers in the area to all mobile phones within that region. This system differs from regular SMS as it doesn’t require phone numbers, allowing for rapid and efficient communication of emergency information that covers the entire affected area. Importantly, the public doesn’t need to download any specific applications.
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