Airtel’s Blooper: Uses Vodafone Connection to Demonstrate Airtel 4G

By August 17th, 2014 AT 10:13 AM

In what may be termed as a blooper in terms of advertising standards, Airtel’s video used for 4G demonstration purpose uses an iPhone with Vodafone connection. The video uploaded in February 2014 has received over 13k views on YouTube so far and is also present in Airtel’s official 4G page!


On YouTube


In the video though Airtel is shown beside the signal strength indicator, under iPhone settings it is Vodafone IN.


On official Airtel website


This is not the first time an Indian operator used Vodafone India’s material in web content. Earlier it was Videocon and Uninor. It would be certainly interesting to know why every operator including India’s No. 1 operator Airtel chooses Vodafone India as a reference for content! What say readers?

Thanks to Darshan for the tip!

Update 14:30 hrs IST, Aug. 17, 2014

Airtel India has now made the video private.


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Airtel uploads new video with correction

Maaz Kalim

And it’s worth noting that Vodafone actually do have [minorty (actual one, not that business-type below 50%)] a stake in Airtel and they do operate in [not yet independent] Channel Islands as Airtel-Vodafone. It seems Airtel don’t mind negative[s] from its investor or jeopardising its marketing relations or who knows, maybe they already got “permitted” by Vodafone for this? As for other telcos, they know the situation of law enforcement of India and even about company’s nature (i.e. Vodafone in these cases) that what they think of this (as in DHL’s and FedEx’s cases).

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