The Sunil Bharti Mittal led telecom operator has been making some massive strides on the OTT front and has been empowered by the launch of its Airtel Xstream Stick and the Airtel Xstream Box which are its converged digital offerings for the subscribers, allowing them to access OTT content alongside their DTH connections. Bharti Airtel has also got the Airtel Xstream app in its portfolio for the mobile users who would like to consume this content. But, what makes this application and the other offerings work for Bharti Airtel is its content partnerships with the content providers. On that front, Bharti Airtel has expanded a step further by announcing a newly inked partnership today with CuriosityStream. CuriosityStream is an award-winning global media company that delivers the world of factual entertainment in one mind-expanding place.
CuriosityStream Providing Non-Fictional Science-Based Content
It is worth noting that CuriosityStream is a new venture launched by the founder of Discovery Channel, John Hendricks. The video platform allows the subscribers to explore their passions and indulge in science-based fascinating video content on various topics like space, art, history, travel, cars, architecture and more. Now with this new partnership underway, all the CuriosityStream content would be available on the Airtel Xstream application and all other Airtel Xstream platform like the Airtel Xstream Box, Airtel Xstream Stick and others. Not only this, but exclusive content which won’t be available anywhere else would also make its way to Airtel Xstream. Bharti Airtel has noted that Airtel Thanks Gold and Platinum customers will get complimentary access to exciting CuriosityStream content on the Airtel Xstream app and airtelxstream.com.
Bharti Airtel Chief Product Officer Adarsh Nair said, “We are thrilled to join hands with CuriosityStream to introduce India to best-in-class factual entertainment content, which will be available to customers on the screen of their choice. There is a growing demand in India for quality content, and we believe that CuriosityStream’s award-winning series will add to our effort of delivering a differentiated experience to our customers.”
It is also crucial to note that Bharti Airtel is the first partner of CuriosityStream in India and it will bring engaging factual shows to the audience who would like to consume non-fictional content on science, technology, history, lifestyle and other topics. Some of the popular titles available on CuriosityStream include Stephen Hawking’s Favorite Places, Butterfly Effect: Gandhi-The Force of Willpower, The Emmy and BAFTA-nominated David Attenborough’s Light on Earth, Asia’s Monarchies: Nepal, Age of Big Cats, and CuriosityStream’s newest ongoing original series, Bright Now, designed for on-the-go viewers in today’s fast-paced, modern age.
Bharti Airtel Xstream Platform Access
It is worth noting that Bharti Airtel’s Airtel Xstream platform offers more than 10,000 movies and TV shows along with 400 Live TV channels. This content on Airtel Xstream application can be accessed over smartphones through the Airtel Xstream application and on other smart devices for the subscribers of Airtel Digital TV or other services through the Airtel Xstream Box and Airtel Xstream Stick. Airtel Digital TV subscribers who want to watch all this content can do so using either the Hybrid Set-Top Box from Airtel which is the Xstream Box and costs Rs 3,999. At the same price, the subscribers can also avail the Airtel Xstream Stick which is although not a Hybrid Set-Top Box, but would be compatible with any DTH connection or any TV.