AIRTEL WILL BE THE TITLE SPONSOR OF CHAMPIONS LEAGUE T20

By July 30th, 2009 AT 6:40 PM

AIRTEL_TITLE SPONCER OF CHAMPIONS LEAGUEIndia’s leading Telecom giant and GSM Mobile Service provider Bharti Airtel has signed up the deal on Thursday with ESPN STAR Sports as title sponsor for Champions League Twenty20 for a period of five years.

The agreement allows Airtel to have exclusive rights on Mobile content such as video clips of Premiership matches and Uefa Champion’s League highlights, classic goals and games of Manchester United. Also, the Mobile service provider on its GSM network can show match feeds and reports and editorial features.

As part of the agreement, Airtel will have rights to on ground title sponsorship for five years beginning with the inaugural edition in October, 2009.The tournament would be played across three venues – Bangalore, New Delhi and Hyderabad and will now be called Airtel Champions League Twenty20.A total of 12 teams from seven test playing nations will participate in the inaugural edition. The 16-day league will have 23 Twenty20 matches.

Bharti Airtel director – marketing Shireesh Joshi, said “We have seen a great synergy between our brand and cricket, since both cater and connect to a wide spectrum of consumer segments.Earlier in May, Bharti Airtel had signed an exclusive five-year deal with Manchester United to become the first Indian sponsor of the leading football club.

Subscribe
Notify of
guest
4 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Apple iPad Pro 12.9-inch Benchmarks Showcase True Power of M1 Chip

Apple has been working to update its lineup with the M1 chip, starting to move away from Intel with the...

Reliance Jio Lost Active Subscribers While Bharti Airtel Gained Plenty

Looking at the monthly report from the Telecom Regulatory Authority of India (TRAI) report, it is pretty evident that Reliance...

Forecasts Predict 5G Connections to Hit 3.6 Billion by 2025

During this pandemic, a number of businesses and services have taken a hit, and many have even ceased to exist....