Offer Neutrality debate after Net neutrality? Airtel users discriminated by Paytm and Freecharge

Follow Us

Attractive offers in the form of cashbacks and discounts are one of the major perks of recharging prepaid numbers online. One of our readers, Yogesh brought a new discriminatory practice in the online recharge space to our notice.

trai-mobile




Prominent online recharge portals Paytm and Freecharge are now explicitly stating that their generous cashback offers are not applicable to Airtel users.

Airtel users, Sorry!

Paytm

11102015_10:48:10

Freecharge

11102015_11:19:44

Postpaid and DTH

Interestingly while Paytm has at least one offer for Airtel postpaid customers, Freecharge has nothing for Postpaid and even Airtel DTH users.

11102015_11:19:56 11102015_11:20:05

What could be the reason?

We approached Paytm and Freecharge for their comments through twitter on this new practice, but they haven't responded yet to our queries. We believe there could be multiple reasons for this -

  1. A rigid commission structure from Airtel might leave less room for providers like Paytm to offer discounts or cashbacks
  2. Airtel might have asked these providers to refrain from offering benefits in order to drive customers to their own portal. This if successful would mean that Airtel need not pay commissions to third party portals. It may also be noted that Airtel also offers web-exclusive recharges.

Our Take

If this practice gains ground and is deemed successful, there is every likelihood that other telcos might take a similar approach to dissuade customers from heading over to third-party recharge portals. This in turn would mean lesser users and can thereby impact the bottom line of providers like Paytm and Freecharge.

Recent Comments

Faraz :

Does Bharti Hexacom provide Airtel 5G services in N.E and Rajasthan Or Both are offering 5G seperately ? Who bought…

Bharti Hexacom IPO Set for April 3, TCIL to Sell…

Faraz :

Nice.. & BSNL 60 Mbps is even perfect plan for many if there are more than 5 devices connected. Many…

BSNL 60 Mbps Plan is Likely One of the Best…

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Load More
Subscribe
Notify of
45 Comments
newest
oldest most voted
Inline Feedbacks
View all comments