Airtel India’s Opportunism: Spend on Premium SMS to protect your Privacy

By September 9th, 2014 AT 9:26 PM

Twitter was rife with tweets about an SMS that was supposedly sent by Airtel that demanded subscribers to send SMS at premium rate of Rs. 3 to remain private. The SMS read like this:

09092014_21:06:01

It was later confirmed authentic on twitter by Airtel Presence:

Screen Shot 2014-09-09 at 9.02.33 pm

The Opportunistic Move

Now we understand that DOT has mandated telcos to publish subscriber information online. This is okay as BSNL has been publishing telephone directories for years now and with growing presence in the market it makes sense to have an Airtel directory. While it is unclear if DOT allows customers to stay private by sending an SMS to their respective operators, the move to charge premium rates for SMS is undoubtedly an opportunistic one from Airtel’s side being an industry leader. Even if DOT allows telcos to fix SMS charges, Airtel should have acted in good faith and allowed subscribers to stay private at a nominal cost or ideally through a free SMS.

With Airtel having a few crore subscribers, they easily stand to make a windfall gain here. Above all the question is when the matter is related to landline subscribers why not an IVR or email or a visit to Airtel office, why only an SMS? In the case of good old BSNL, one can get anything done by submitting a letter at their office!

We sincerely hope that Airtel revises this opportunistic move and allows other means of delisting. What do you think about Airtel’s move? Let us know.

9
Leave a Reply

avatar
Photo and Image Files
 
 
 
9 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
9 Comment authors
MukeshAnimesh SenguptaKanaga Deepan Npuneetsujit Recent comment authors
newest oldest most voted
Mukesh
Mukesh

Please file a complaint with DOT regarding this as a corrupt practice by Airtel. I’ve done the same and will advise everybody does the same as they are increasingly becoming annoying.

Animesh Sengupta
Animesh Sengupta

Yes I too received this message from Airtel this morning,suprisingly on my Idea Mobile No and not my Airtel Mobile No

Recent Posts

BSNL and MTNL Asked to Explain the Turnaround Strategy by DCC for Financial Support

The Digital Communications Commission (DCC) on Thursday asked loss-making telecom PSUs BSNL and MTNL to explain their turnaround strategy and...

Oppo F9 Pro Price in India Reduced by Rs 2,000 Ahead of Oppo F11 Pro Launch

Oppo has now slashed the price of its F9 Pro smartphone in India by Rs 2,000. The new price of...

RCom Asked to Clear Dues of Rs 453 Crore to Ericsson Within Four Weeks

Observing there was a ‘wilful default’, the Supreme Court on Wednesday held Anil Ambani, chairman of Reliance Communications (RCom), guilty...