Airtel Completes 9 Years of its Hello Tune Service

Introduced by Airtel in India, the popular Hello tune services complete 9 years of their presence in the country. Over the years they have become more personalized and successfully acquired 50 million users in the Indian market thereby registering 20% growth year on year. The service behind the popular Hello Tunes is the Caller ring back tone service (CRBT), first deployed by South Korean Telecom, which made a use of the Network Signaling Path to play a musical tone instead of the usual TRING TRING frequency. However it was in July 2004 that Airtel launched its CRBT service in India under the brand name ‘Hello Tunes’ with A.R. Rahman’s Signature Brand tune as the most popular hello tune on the airtel system in that particular year.

Airtel completes 9 years of hello tune services
Alongside the evolution of smartphones, the hello tunes associated with them have also witnessed innovation. Last year, Airtel launched a more personalized form of Hello tunes called ‘Nametunes’, post it getting launched by Tata Docomo and Aircel, that enables customers to personalize their caller tunes with their names in it. This was done by mapping the customer acquisition form details to the product application. Further, it got evolved to ‘Celebrity NameTunes’ wherein the customers can greet their callers with names uttered by celebs.

As hello tunes turn 9, they seem to have made a decent impact on the customers, accounting for approx 160 cr per month size of the business industry.

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10 Comments on "Airtel Completes 9 Years of its Hello Tune Service"


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October 17, 2015 10:31 am 10:31 AM

awesome network. Airtel works very hard for its has been the best in all services

Shelton Corte
January 13, 2014 5:34 pm 5:34 PM

Airtel launching conference was held in THE LEELA PALACE GOA
N I was de LEELA staff that time .this is the same number I’m using till date .

Arjun Aggarwal
July 19, 2013 7:30 pm 7:30 PM

I would like to make a small correction to the otherwise good article. You mention “South Korean Telecom” – if you are referring to South Korean telcos then it is correct, but if you are referring to the company SK Telecom, then the full form is SunKyung Telecom.