India's leading GSM Mobile service provider Bharti Airtel has partnered with Warner Brothers the makers of "Harry potter and the Half Blood Prince" to unveil product offerings based on the film as part of its marketing initiative.With the tie up in place, Airtel users can have access to games, wallpapers, ringtones and themes from the sixth installment of the Harry Potter series. Bharti Airtel has the exclusive rights to the Harry Potter game based on the latest film that revolves around the adventures of Harry, Ron Weasely and Hermione Granger at Hogwarts.
Airtel also has the exclusive rights to wallpapers and animations of Harry, Ron and Hermione practicing wizardry. Currently, there are twelve Harry Potter Wallpapers and animations on the Airtel website and 14 ringtones based on the soundtrack of the film.
Using Airtel Live access point, customers can also download Harry Potter Mastering Magic, Harry Potter and the Order of the Phoenix games, by sending an SMS with HP to 54321. Airtel Mobile customers can download Harry Potter games at Rs 50 and wallpapers, animations and ringtones at Rs 15 each.
At present there are 12 Harry Potter wallpapers and animations on the Airtel Live and 14 ring-tones based on the movie soundtrack.