Social networking sites are lucrative medium for corporate or Brand owner to get people talking about products and generate interest. As a result India’s fastest growing telecom operator Aircel join hands with FaceBook and has launched a Voice Message Application for FaceBook users.The ‘Aircel Voice SMS FaceBook Application’ allows networking site user’s to leave each other voice messages instead of plain text posts on the social networking website. So no need to pay for Voice SMS sending to your friend if they are on FaceBook!
However, before you jump with joy, let me clarify it again – it’s Web Application for web to web usage. Within 10 days, Aircel has managed to get 190 users to sign up for voice-Sms application.Starcom, the media agency which helped Aircel to launch this application, was clear that they wanted to approach social networks differently. Starcom’s MD Tarun Nigam said: “While many telecom companies are using social networking sites, this is the first time an Indian Telecom Brand Aircel is offering voice messaging service with Face Book. We wanted to take the youth into confidence and think Facebook is a great space to create the buzz.
Brand watchers say that it is one of the best ways for corporate to get people talking about products, generate interest, and create a community of netizens to discuss the products. One of the most important strategies for brands is to get people to talk about their products and review them. Consumers tend to believe their peer reviews more than standalone advertisements.