Aircel finally today rolled out its GSM service at Taj Lands End in Mumbai.The company announced its EDGE enable and 3G ready GSM network in Mumbai and become the 7th GSM operator to fight for market share in the city. Aircel has added Mumbai as its 17th circle on the Company’s Pan India operation. In earlier post Telecom Talk was the first website, which bought Exclusive details about Aircel roll out plan and its presence in Mumbai.
Its entry promises to create some excitement for customers with attractive tariff plans that will be valid for a year and a claim to be a superior network. With new entrants pouring into the market, Mumbai’s other six GSM mobile operators Vodafone, MTNL, Airtel, Idea,Loop Mobile and Reliance-GSM may also be forced to improve their tariff plans in days ahead. Customer care number for Aircel Mumbai is 9768012345 and 121 from Aircel.
Aircel launched specially tailored tariff plan for Mumbai with lowest local call charges as 30 paisa. They launched Lifetime Prepaid Plan for mobile customers that are expected to set off a new tariff war, as the plan boasts of call rates as low as 30 paisa a minute..The LifeTime Validity prepaid plan available for Rs 99 with Starter Kit would allow users to make local calls at Rs.1 for the first minute, 50 paise for the second minute and 30 paisa for the third minute onwards every day.With this plan STD call at Rs.1.50 for first min.,Rs.1 for the second min and 75 paise for the third minute onwards every day.Local SMS cost is Rs.1
Currently the company offers pre-paid connections for Rs 99 with lifetime validity and Post-paid connections starting range of Rs.50 to Rs.1000.The Postpaid plan for Mumbai starts from Rs.50 with all local call at Rs.1, in Plan Rs.200 customer gest 300 Free Call and 150 Fress SMS per month after that all laocal call will be chargable ar 50paisa, STD call at Rs.1.50 and Local SMS at Rs.1.Apart, Company also launches SMS pack at Rs.50 with 500 Free Local/National SMS and At Rs.75 Free SMS 1500 will be given.
Aircel will launches pocket Internet cards very soon in two variants, one cost Rs 98 which has unlimited Internet browsing and music shuffle per month with 10 wall papers, five games and three downloadable features. The other is a sachet pack worth Rs 22 with 1500 minutes limited browsing time and other features
Aircel will also launch localized value-added services (VAS) as well as a WAP portal in Hindi. Gurdeep Singh, chief operating officer, Aircel said: “We will introduce product and services that are uniquely tailored for the special needs of Mumbai customers.”
Singh pointed that customers in Mumbai are unique compared to other circles, which high level of education, demands and understanding. About company’s strategy he added, “Aircel is focusing on four segments – students, migrants, business and elderly people as their potential subscribers. The strategy is looking at different segments and their needs and as per the customers’ need provide VAS and other services. We want to be dominant player of future as we entered the Mumbai circle behind other companies; we are highly focusing on VAS and customer services.”