Global professional services company Accenture is intensifying its commitment to artificial intelligence (AI), driving innovation and digital transformation across various industries. From expanding its collaboration with Nvidia to enhance generative AI adoption to launching AI-driven marketing solutions for Mondelez, Accenture is at the forefront of integrating AI technologies to boost efficiency and productivity. Let's take a look at the recent developments surrounding Accenture and its AI-oriented collaborations.
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1. Accenture Expands Partnership with Nvidia to Scale AI Adoption
Accenture and Nvidia recently announced the expansion of their partnership, forming a new Nvidia Business Group to help enterprises scale AI adoption. This initiative builds on the USD 3 billion in AI-related bookings Accenture secured in its last fiscal year. The group will leverage Accenture's AI Refinery (platform), powered by Nvidia's full AI stack, to drive advancements in process reinvention, AI-powered simulation, and sovereign AI.
Accenture states that the partnership aims to scale agentic AI, which represents a leap in generative AI by automating workflows and creating new processes. Over 30,000 Accenture professionals will be trained globally to assist clients in adopting these systems, which can significantly enhance productivity and growth.
Agentic AI refers to artificial intelligence that is capable of acting independently and making decisions on its own.
"We are breaking significant new ground with our partnership with NVIDIA and enabling our clients to be at the forefront of using generative AI as a catalyst for reinvention," said Julie Sweet, Chair and CEO of Accenture. "Accenture AI Refinery will create opportunities for companies to reimagine their processes and operations, discover new ways of working, and scale AI solutions across the enterprise to help drive continuous change and create value."
"AI will supercharge enterprises to scale innovation at greater speed," said Jensen Huang, founder and CEO of Nvidia. "Nvidia's platform, Accenture's AI Refinery, and our combined expertise will help businesses and nations accelerate this transformation to drive unprecedented productivity and growth."
Accenture and Nvidia are already working with clients like Indonesia's Indosat Group to implement sovereign AI solutions, starting with the financial services sector. Accenture will also introduce a new Nvidia NIM Agent Blueprint for simulating autonomous robot-operated factories.
Additionally, Accenture is expanding its AI Refinery Engineering Hubs to new locations like Singapore, Tokyo, Malaga, and London, building on existing centers in Mountain View and Bangalore. These hubs will focus on fine-tuning foundation models and scaling agentic AI systems for large-scale operations, the company said.
2. Mondelez Launches AI-Powered Marketing Platform
On September 26, Mondelez International announced the launch of a new AI-driven marketing platform, developed in partnership with Accenture and Publicis Groupe, to enhance its global marketing capabilities. The platform will utilise AI and generative AI (gen AI) to create personalised content—such as text, images, and videos—quickly and efficiently, allowing the company to keep pace with shifting consumer tastes.
Accenture will provide the platform's digital infrastructure, enabling real-time data processing and insights to improve decision-making across the company. Publicis Groupe will lead the creative execution, focusing on personalization and market insights to enhance consumer engagement. The platform will adhere to a responsible AI framework to ensure ethical and compliant use.
"Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market," said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelez. "This drives real value for the business through creating, personalizing, and distributing on-trend creative not only at pace but also safely, securely, and with brand integrity."
3. Indosat Ooredoo Hutchison Partners with Accenture to Launch Indonesia's First Sovereign AI Cloud Platform
Indosat Ooredoo Hutchison (IOH), through its subsidiary Lintasarta, has partnered with Accenture to accelerate the development of its sovereign AI cloud platform, aimed at propelling AI-driven digital transformation in Indonesia. The collaboration, leveraging Accenture's AI Refinery platform, aims to drive digital transformation across various industries in Indonesia, starting with the financial services sector, both companies said on September 17.
The platform will enable Indonesian enterprises to develop AI-driven solutions tailored to local market needs while ensuring sovereign data governance.
Accenture's pre-built AI solutions are designed to reduce implementation time. These solutions will enable Indonesian banks to harness AI, driving profitability, operational efficiency, and sustainable growth, Accenture said.
Senthil Ramani, senior managing director and global Data and AI lead at Accenture, said, "With Accenture AI Refinery, we are supporting Indosat and Lintasarta's efforts to help Indonesian enterprises unlock unprecedented value from AI while adhering to local and industry regulations and ensuring that sensitive data remains within national borders. This is a significant step forward in the journey toward AI sovereignty, and together, we will help Indonesian enterprises across industries redefine their future in the age of AI-driven reinvention."
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4. UN Global Compact and Accenture Report Highlights Role of Generative AI in Advancing SDGs
Amid global disruptions, progress toward the UN's Sustainable Development Goals (SDGs) has slowed, with only 17 percent of targets on track for 2030. However, a new report by the UN Global Compact and Accenture—"Generative AI for the Global Goals: The Private Sector's Guide to Accelerating Sustainable Development with Technology"—highlights how generative AI could help bridge the gap and accelerate progress toward these goals.
The report, released on September 17, emphasises that generative AI can transform business operations by enhancing efficiency, boosting productivity, fostering innovation, and streamlining sustainability reporting.
Key findings include the use of AI in improving operational efficiency through better resource management, sustainable supply chain practices, innovation in green solutions, and enhanced sustainability reporting.
According to Accenture, the report provides a framework for businesses to implement AI responsibly, with human oversight and adherence to ethical guidelines.
5. Accenture Invests in Martian to Boost AI Model Efficiency
On September 17, Accenture announced that it has invested in Martian, a technology company that has built a patent-pending Large Language Model (LLM) router. Martian's technology dynamically selects the best LLM for any prompt, optimising performance and cost for enterprises. This integration will enhance Accenture's "switchboard" services, allowing clients to customise and manage AI models for specific needs, boosting accuracy and reducing downtime.
This partnership is part of Accenture Ventures' Project Spotlight, an engagement and investment program focused on working with companies that create or apply disruptive enterprise technologies.
"We're always exploring ways to accelerate our leadership in applying generative AI technology to create and protect growth and relevance for clients, with creativity at the core," said Dan Garrison, chief technology officer for Accenture Song. "We believe Martian’s novel approach and capabilities can help our clients and people build dynamic AI systems fit for today and tomorrow."
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6. Aramco Digital and Accenture Partner to Boost Generative AI Skills in Saudi Arabia
Aramco Digital and Accenture announced a strategic partnership on September 12 aimed at advancing generative AI (gen AI) innovation and digital skills in Saudi Arabia.
Aramco Digital will leverage Accenture's AI-native platform, LearnVantage, which utilises a generative AI recommendation engine to tailor learning content and assess skill gaps. This platform will provide Aramco Digital's workforce with specialised AI skills, including responsible AI usage, while connecting them with trainers from various industries.
"Powered by its cloud-based and AI-native platform, Accenture LearnVantage will play a critical role in accelerating digital skilling and ensuring learning effectiveness," said Kishore Durg, Global Lead of Accenture LearnVantage.
7. Accenture Introduces AI-Enhanced Personalised Experiences on Salesforce
On September 10, Accenture announced the launch of the Personalised Experiences on Salesforce solution, which leverages data and AI to help organisations gain a 360-degree view of their customers and drive tailored experiences across channels.
The solution is built on a unified data foundation, utilising Salesforce Data Cloud and Salesforce Platform to expand generative AI capabilities across marketing, sales, service, and commerce functions.
"The fusion of cutting-edge technologies like AI with the power of a digital core is rapidly reshaping what’s possible, revolutionizing industries and fueling the demand for personalised experiences," said Stephanie Sadowski, senior managing director and Salesforce Business Group lead at Accenture.
Focused on sectors such as financial services, retail, healthcare, and education, the solution integrates multiple Salesforce clouds and tools, including Slack and Tableau, to provide a holistic customer view, the official release said.
8. Unilever and Accenture Join Forces to Establish a New Industry Standard in Generative AI-Powered Productivity
On September 5, Accenture announced an expanded strategic partnership with Unilever to enhance the company's digital capabilities using generative AI. This multi-year initiative will leverage Accenture's GenWizard platform, featuring over 350 patents, to streamline technology development and operational efficiency.
Hein Schumacher, CEO of Unilever, said, "We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential. Now, as part of our action plan to deliver faster growth, drive productivity, and dial up performance, we're going deeper. With the help of Accenture's world-class tools and capabilities, we will be able to analyse where and how AI can have the highest transformational impact and deliver the greatest returns."
Julie Sweet, Chair and CEO of Accenture, said, "This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale gen AI to power productivity and value at speed. Accenture's GenWizard platform will enable Unilever to create a full spectrum of targeted gen AI solutions across its business that can realise efficiencies and cost savings, uncover new ways of working, and ultimately help drive competitive advantage."
9. Accenture and Google Cloud Strengthen Alliance to Drive Generative AI and Cybersecurity Solutions
In August, Accenture and Google Cloud announced an expansion of their strategic alliance, focusing on generative AI and cybersecurity solutions for enterprise clients. The two companies are increasing investments to support businesses throughout their generative AI projects, from identifying optimal use cases to deploying engineering resources for secure technology scaling.
"Accenture and Google Cloud have already helped multiple Fortune 500 companies move from experimentation with gen AI to production," said Thomas Kurian, CEO of Google Cloud. "Through our expanded partnership today, we are rapidly accelerating gen AI adoption by providing customers with the technical expertise, engineering resources, and AI-optimised tools they need to scale and succeed."
The alliance also focuses on strengthening security measures in response to the unique risks associated with generative AI.
As a result of the Accenture and Google Cloud generative AI Center of Excellence (CoE), which launched in December 2023, 45 percent of joint client projects have moved from gen AI proof-of-concepts to production, the companies said in a joint statement.
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10. Accenture and AWS Enhance Partnership with New Responsible AI Platform
On August 22, Accenture announced that it has expanded its collaboration with Amazon Web Services (AWS) to launch the Accenture Responsible Artificial Intelligence (AI) Platform, designed to help organisations adopt and scale AI rapidly with trust and confidence throughout their enterprise. This initiative addresses the challenges business leaders face in managing AI risks such as bias and compliance with evolving regulations, as only 2 percent of companies have fully operationalized responsible AI, according to Accenture Research.
"Our work with AWS is focused on helping our clients establish and embed responsible AI at scale, closing the gap between principles and action," said Arnab Chakraborty, chief responsible AI officer at Accenture. "For the first time, Accenture plans to offer comprehensive end-to-end services spanning AI governance setup, AI risk assessment, generative AI testing, ongoing compliance support, regulation management, and security for AWS workloads."
"With our expanded collaboration, the Accenture Responsible Artificial Intelligence Platform powered by AWS will help customers adopt and scale AI rapidly and with confidence," said Vasi Philomin, vice president of generative AI at AWS.
The Accenture Responsible AI Platform powered by AWS brings together Accenture's curated learnings from more than 1,000 generative AI client projects, from its own responsible AI program for approximately 750,000 people serving clients across 120 countries, and from collaboration with AWS in responsible AI, the official release said.
The Accenture Responsible AI Platform powered by AWS includes five offerings to help clients establish and implement policies, principles, and standards: AI governance, risk assessment, responsible AI testing, monitoring, and enterprise impact analysis.
