Hari Om, India's devotional OTT platform, has announced a special initiative to distribute free subscriptions to attendees of the Maha Kumbh Mela 2025, the world’s largest spiritual gathering. Scheduled from January 13 to February 26 in Prayagraj, this year’s Maha Kumbh holds extraordinary significance as it marks a rare celestial alignment occurring after 144 years. The event is expected to draw millions of devotees, saints, and pilgrims from around the world.
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Hari Om Platform
Considering the scale of this massive spiritual gathering, Hari Om, which the company claims to be India's first devotional OTT app, is offering "free subscriptions to all at Maha Kumbh Mela 2025," according to an official release on January 15, 2025.
The Hari Om platform features a library of devotional content, offering over 20 shows, including Shri Tirupati Balaji, Jai Maha Lakshmi, and Jai Jagannath. It also provides video and audio bhajans, live aartis, animated stories, podcasts, prasad booking, and donation services.
According to the company, this initiative aligns with its mission to bridge tradition and modernity by making spiritual content accessible to everyone.
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Maha Kumbh Mela 2025 Initiative
Commenting on the initiative, Founder of Hari Om OTT platform, said, "We are thrilled to associate with India's biggest festival Maha Kumbh Mela 2025. Devotees attending the Kumbh Mela often seek cultural and religious content and preserve the essence of Sanatan Dharma. As a token of appreciation, we are offering free subscriptions to our platform 'Hari Om', giving back to those experiencing this monumental cultural event in our country."
