Qualcomm Partners with Google to Transform Automotive Cockpits with Generative AI

Qualcomm to lead go-to-market efforts for scaling and customisation of joint solution with the broader automotive ecosystem.

Highlights

  • Collaboration to develop generative AI digital cockpit solutions.
  • Enhanced in-car experiences with voice assistants and immersive maps.
  • Utilisation of Qualcomm's Snapdragon Digital Chassis and AI Hub.

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Qualcomm Partners with Google to Transform Automotive Cockpits with Generative AI
Qualcomm announced a multi-year strategic collaboration with Google to deliver generative AI (Artificial Intelligence) digital cockpit solutions. Under this partnership, the companies will leverage Qualcomm's Snapdragon Digital Chassis, Google Cloud, and Android Automotive OS (AAOS) to develop a standardised reference platform for advanced cockpit solutions powered by generative artificial intelligence (Gen AI).

Also Read: Qualcomm Announces Snapdragon 8 Elite Chip for On-Device Generative AI




Generative AI Capabilities in the Digital Cockpit

Underpinning the delivery of this framework will be Google AI, to create Gen AI-enabled in-car experiences like voice assistants, immersive map experiences, and real-time updates to anticipate driver needs, powered by Snapdragon heterogeneous edge AI system-on-chips (SoCs) and Qualcomm AI Hub, which simplifies deploying AI models for vision, audio and speech applications to the cockpit, the official release said.

Technology Integration

"Our technology collaboration with Google to drive innovation and develop cutting-edge, Gen AI-enabled solutions is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences," said Nakul Duggal, group general manager, automotive, industrial and cloud, Qualcomm Technologies.

"The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle," said Patrick Brady, VP, Engineering, Google.

Gen AI-enabled Development Framework

The new Gen AI-enabled Digital Cockpit Development Framework will provide upgradeable, automotive-grade experiences, allowing real-time enhancements. It features pre-integrated AAOS software for customisable voice user interfaces and real-time driver updates, utilising Snapdragon’s heterogeneous edge AI system-on-chips (SoCs).

Also Read: Honeywell and Google Cloud Partner to Bring AI-Driven Automation to Industrial Operations

Unified SDV Car to Cloud Framework

Additionally, the companies will create a Unified SDV (Software-Defined Vehicle) Car to Cloud Framework, facilitating optimised software development for Snapdragon platforms and enhancing developer productivity.

Furthermore, Qualcomm said, the Snapdragon Connected Services Platform, hosted on Google Cloud, will enable an API-driven model for connected services, improving vehicle connectivity.

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