Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced the launch of a revolutionary “Pay Per Call” product. This plan is available to Tata Indicom customers availing the company’s CDMA based services.
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With the “Pay Per Call plan” on can break completely free from the usual pulse of one minute, and now avail a fixed charge on a per-call basis—at just Re. 1 for all local calls and Rs 3 for STD calls—regardless of the duration of the call.
SMS would be offered at a special price of 50 paise for both National and local messages. What’s more, the “Pay Per Call” offer is valid on all calls made by Tata Indicom subscribers to any mobile phone or land line connection, on any network.
Highlights of PAY PER CALL :
Usual pulse of one minute done away with
Subscribers pay a fixed charge on a per-call basis—at Re. 1 for local calls & Rs 3 for STD—regardless of duration of call
Total simplicity and complete transparency – will will usher in era of easy calling and easier billing
Mr Anil Sardana, Managing Director of Tata Teleservices Limited quoted,“We at Tata Teleservices Limited are proud to introduce this path-breaking value proposition for Indian telecom users. “Pay Per Call” is another extension of the promise made by Tata Indicom to all subscribers—that of providing a superior service experience, at the same time providing transparent and flexible payment options”. He added ” ‘Pay Per Call’ will not just change the pricing paradigm in the telecom space—it also marks a giant step in TTSL’s evolution as a telecom operator with its primary focus on creating consumer delight,” he added.
Initially the “Pay Per Call” concept is being offered to prepaid customers only, with a nominal daily fee of Re. 1. New Tata Indicom customers can avail the unique tariff option by default, while existing Tata Indicom customers can opt for the same with a one-time recharge of Rs 96.
Mr. Vineet Bhatia, COO Delhi & NCR, Head North Region, Tata Teleservices said “The ‘pay per call’ concept is unique and is being launched for the first time across India. It significantly reduces customer confusion arising out of complex rate plans, day/night charges, on-net/off-net charges and other fine print. It gives telecom consumers freedom to talk to their heart’s content without any of the hassles they face on the charging front. The product is the result of research and studies to understand consumer trends and usage patterns—customers who opt for this plan will no longer have to worry about the cost every minute of a call. Also, the fact that this offer is for both local and STD calls makes it unique, something that holds the potential to completely redefine the Indian telecom pricing paradigm,” he added.
“With the Pay Per Call offer, Tata Indicom has changed the very currency of pre-paid mobile tariffs. While a customer typically pays Re. 01, or Re. 0.30, or Re. 0.50, or Re. 1 as call rates per second or per minute, depending on the tariff plan they have chosen with various telecom service providers, they will now be charged a flat rate of Re. 1 for any local call, and Rs. 3 for any STD call, regardless of the call duration! This will change the very perception of charging, as seen by telecom subscribers today,” Mr. Bhatia said.
Tata has launched other innovative and customer-friendly products in the past: “Non-Stop Mobile”, “Walky”, “Walky Talky”, “Photon USB Modem” for Net access, “Photon Plus” HSIA device, “Mobile Internet” Access, etc.
ADDITIONAL NOTES ON “PAY PER CALL PLAN”:
1. Each local call to be charged at Rs 1 for 10 minutes & each STD call to be charged at Rs 3 for 10 Minutes
2. Pulse for Local & STD call will be 600 secs
3. Pulse for Roaming calls will be 60 secs
4. This new starter kit allows keep talking benefit only with the purchase of a new handset on the Tata Indicom network , if sim is used with old & used handsets , the default tariffs of Rs 1/min for Local calls & 1.5/min for STD Calls. Local SMS @ Rs1 & National SMS @ Rs 1.5
5. As a special promotion , customers will enjoy an extended pulse of 3600 secs for all local calls for first 15 days from date of activation
6. Daily rental to be charged at Rs 1 per day
7. Keep talking plan is a stand alone plan & can not be coupled with any other special offers which has free talk time or free minutes built in.
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Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced the launch of a revolutionary “Pay Per Call” product. This plan is available to Tata Indicom customers availing the company’s CDMA based services. 
