Will Reliance Jio take Digital India to the next level?

With the government emphasising on Digital India, we hope that we will soon get excellent internet services. Who will be the game changer? The sector has a lot of expectations from Reliance Jio.

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In my previous articles, I have always talked about cost effective super fast internet connectivity from Jio. But I might be wrong about Jio’s Rs 10 per GB 4G data. There are reasons which I are explained below.

Jio, which owns 20 Mhz spectrum in every circle on 2.3GHz or LTE band 40 and a good amount of spectrum on 1.8GHz band in 14 circles is planning for a massive launch with its commercial 4G roll out. But the company is going slow, it seems their strategy is just at par with company’s other business like petrol chem & retail – which are quite successful on an extended run. For example Reliance Retail is now country’s largest revenue making retail chain beating old player like the Future Group & with telecom they are building a company from scratch, Jio is determined not to take any wrong step. Price disruption is not their weapon, rather service disruption will be their armour to stay afloat in the telecom space.

Retail- Telecom Synergy:
In the latest movement Sandip Das, who was the managing director of RJIL has now moved to Reliance Retail to mentor Jio devices division. We can expect Jio corners on every Reliance Digital stores (big ones, mini and mini express) to sell all Jio products. Even Reliance Retails’ loyalty program RelianceOne may be extended to Jio customers also.

Jio Apps:
Jio is betting high to create a perfect ecosystem of its own for its internet services. Their preview shows that Jio will have a pack of apps including IM app (Jio Social & Jio Friends), music streaming app(Jio Beats), video/tv on demand app. Unlimited free access on IM app will be a killer.