99 Percent of Organisations Planning Further GenAI Investments: NTT DATA Study

99 Percent of Organisations Planning Further GenAI Investments: NTT DATA Study
99 percent of organisations are planning further investments in generative artificial intelligence (GenAI), shifting their focus from experimentation to long-term use cases aimed at transforming business performance, workplace culture, compliance, safety, and sustainability, according to findings from the latest study by NTT DATA. The study, titled “Global GenAI Report: How organisations are mastering their GenAI destiny in 2025,” found that almost all leaders surveyed already have invested in GenAI, and 83 percent have established “expert” or “robust” GenAI teams.

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Organisations Embrace GenAI

The digital business and IT services company reportedly said that 100 percent of organisations in India are planning further investments in GenAI. However, only 67 percent of the surveyed organisations in India have established dedicated GenAI teams, according to multiple media reports.

Top GenAI Use Cases Across Industries

The top use cases of the GenAI technology globally include personalised service recommendations, knowledge management, quality control, and Research and Development (R&D), the NTT DATA report said.

Reportedly, in India, the top use cases for GenAI include quality control, risk assessment and fraud detection, personalised service recommendations and knowledge management process automation.

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“The future is clear. Generative AI is more than just another tool – it’s a transformative force,” said Yutaka Sasaki, President and Chief Executive Officer of NTT DATA Group. “As we move beyond experimentation, a tension emerges: move too fast, and we risk unintended circumstances; move too slow and we fall behind. Getting GenAI right isn’t optional. That’s why we’re providing a blueprint to help our clients harness its potential for lasting success.”