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Unitech Wireless has named ZenithOptimedia, the world’s largest media services group, as its media partner. The launch media campaigns will mirror Unitech Wireless rollout plans – advertising will break circle by circle; leveraging strong local media availability and ZenithOptimedia’s local market expertise of understanding consumer touch points in each launch market.
Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles and intends to roll out its services in select circles by the end of 2009.
David Meneghello Executive Vice-President Marketing Unitech Wireless quoted “For a service that’s underpinned on the individuality of each customer, reaching them in a manner that is unique and precise would be crucial. ZenithOptimedia understood our approach, and the challenge, and impressed us with their innovations to do this effectively and efficiently. I believe we have the right partner to make our brand a success.”
David Meneghello, Executive Vice-President, Marketing, Unitech Wireless, cited “Understanding and addressing each market individually is not only our strategy but also an opportunity to get closer to the consumer and build the brand locally. This allows us to plan with precision and commit budgets that yield more. Each market we enter will have its own tailor-made media plan and spends. While modular, our spends will reflect the needs to establish a strong telecommunications brand in India.”
Shoeb September 23, 2009 at 9:05 pm
Uninor will be Unitech Wireless’name in India. The brand will carry the philosophy of empowering customers by unleashing opportunities in their daily lives and by placing people – both customers and employees – first. The brand also unifies the global telecom expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd. in a common brand identity.
The brand will be driven by a set of four core values – Make it Easy; Be inspiring; Keep promises and Be respectful. The brand vision – We exist to help customers get the full benefit of communication services in their daily lives.
“Uninor, as our brand, is much more than a name and a logo. It stands for a set of ideas and a way of doing business and, most importantly, a philosophy that puts people first. Our brand will be our commitment to connect people with opportunities in India,” said Stein-Erik Vellan, Managing Director, Unitech Wireless.
Uninor as the identity of Unitech Wireless’ in India emerged as an outcome of the collaboration between the company and its shareholders. The brand emerged as a clear choice that was distinctive in the market, a true representation of the organization, evocative of positive associations, memorable, easy to pronounce across regions and conducive to a bold visual identity.
Agnivo September 21, 2009 at 1:37 pm
@Suchisuvra Sen
UniNor will roll out in Kolkata in 2nd. phase (in 2010).
Suchisuvra Sen September 21, 2009 at 12:27 pm
When do Unitech Wireless will start their service in Kolkata Circle
altaf September 18, 2009 at 10:57 pm
“uninor” is their brand name?
altaf September 18, 2009 at 10:56 pm
they will get license in the remaining 7 circles……..first let them start their services
RDB September 18, 2009 at 10:41 pm
@altaf
well Etisalat is not a pan India opertr ! while UniNor is !
altaf September 18, 2009 at 8:21 pm
who knows the future well that was my prediction (only mine)……..ETISALAT WILL BE AMONG THE BEST and it will be in mumbai sometime november or december
altaf September 18, 2009 at 8:19 pm
brother telenor sounds good but i think u should ask manish he can suggest u good names….lol
Agnivo September 18, 2009 at 2:33 pm
“UniCell” would have been much better!
Avishek September 18, 2009 at 1:24 pm
The same comment…Not agree with u…it will be the best among the new entrants among S-tel & Datacom..as I guess because it has the brand name behind of it “Telenor…”
Avishek September 18, 2009 at 1:22 pm
Good Joke…keep up but not here…
Avishek September 18, 2009 at 1:20 pm
Not agree with u…it will be the best among the new entrants among S-tel & Datacom..as I guess because it has the brand name behind of it “Telenor…”
Manish September 18, 2009 at 11:47 am
Guys I have suggested “Uninor” & they have accepted it.
kaushik September 18, 2009 at 11:06 am
@altaf
name should be “USE-LESS”
LOL
RDB September 18, 2009 at 2:23 am
@altaf
dnt agree ! Telenor cud do better !
altaf September 18, 2009 at 1:01 am
MAY BE “UNI-LESS” OR “NOR-LESS” whtever iam sure it will be customer less
altaf September 18, 2009 at 12:59 am
then “UNI-TEL”
RDB September 18, 2009 at 12:57 am
@altaf
wireless operator ka naam UniWire !! :p
altaf September 18, 2009 at 12:54 am
can i suggest one name “UNI-WIRE”
RDB September 17, 2009 at 1:42 pm
Economics TImes says : brand name will be UniNor !!!
Manish September 17, 2009 at 9:10 am
BUdy they have put it live. Go for it.
Agnivo September 16, 2009 at 10:05 pm
http://www.unitechgroup.com projects menu redirects to http://www.unitechwireless.com but it seems the domain does not resolve (not been put live yet).
Shoeb September 16, 2009 at 9:19 pm
Does any one know about their website?
vikas September 16, 2009 at 8:41 pm
Does any one know the launch date of unitech wireless mobile services…
Avishek September 16, 2009 at 5:52 pm
Their signal is live in Kolkata…but not in W.B…& the name is “UNITECH”
Agnivo September 16, 2009 at 10:56 am
Good good, looks like they have started to roll already…hopefully would be able to see them in end 2009! Did anyone find their website?
BTW, what would be their network name? “Unitech” or “Unicell”