Vodafone’s 121 Campaign Offers Special Customization and Reduced Mobile Expenditure to 1.2 Crore Customers in UP West

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Vodafone India, one of India’s leading Telecommunications Service Providers, has announced its ‘121 dial kiya kya, Kholo apne offers ka pitara” campaign which has a unique proposition for each of the 1.2 crore Vodafone customers in UP West circle. In a little over a month since its launch, 30,00,000 customers have already started opting for and enjoying the benefits of these unique offers.

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Expressing his delight at the huge response to the ongoing Vodafone 121 campaign, Dipankar Ghoshal, Business Head, UP West, Vodafone India said, “We had launched the ‘121 dial kiya kya, Kholo apne offers ka pitara’ in UP West and Uttarakhand in June 2015, primarily to create greater awareness and adoption of Vodafone’s customised 121 plans. Vodafone 121 provides a unique and differentiated value proposition to our customers. We are pleased to see that the campaign has generated high interest levels and the growing numbers of customers reaping the benefits of this initiative. I would like to thank our valued customers for their support and continued patronage of Vodafone.”

Through 121, Vodafone customers can save on their mobile expenditures by taking their best fit offers on STD, local calling, 3G & 2G data, night calling, minutes pack, tariff cutters etc. for their specific needs and usage patterns. Vodafone customers can dial *121# to avail the benefits of this service.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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