Vodafone Launches GSM Mobile Phone at Rs.799 in India

Vodafone Essar, one of India’s leading GSM Mobile service providers, today launched Vodafone 150 (VF 150), the most affordable handset available in the country with a basic price of only Rs. 799. With the launch of this mobile phone, Vodafone aims to increase mobile technology accessibility for millions in India.

To maximize the availability of VF 150 among the large and isolated rural populations, Vodafone will provide an extensive logistics infrastructure, reaching deep rural segments where mobile penetration has remained low. Over the next few days, the device will become available across the country.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “The cost of handset can be a significant barrier for people in accessing and benefiting from the mobile revolution. At the price point of VF 150, many more people will become part of the connected world. We will continue to facilitate consumer empowerment through such initiatives.”

Vodafone has been able to significantly reduce manufacturing costs by focusing on a custom-built feature set and packaging design – without any compromise to user experience, quality or safety. VF 150 comes with one year handset replacement warranty and is priced at Rs.799 (price includes 4% VAT; this price could vary in a few states owing to different tax structures). VF 150 will enable customers to use voice and text based services.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

{ 24 comments… add one }

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  • Puneet May 19, 2010 at 3:55 pm

    Where can i buy this mobile in south delhi

    Reply
  • Samrendra May 6, 2010 at 11:59 am

    Great handset; will definetly do well in Rural expansion of Vodafone. specially Monochrome( B/W) handset have great acceptability in Rural India since long.

    Reply
  • patson May 6, 2010 at 10:14 am

    very good mobile

    Reply
  • jats May 6, 2010 at 9:49 am

    @anup
    for a rural consumer every penny counts…he won’t be bothered of network clarity..if he remains connected to netwrk its sufficient…this combi is bound to give good rural acquisition #s to vodafone

    Reply
  • emad May 6, 2010 at 7:54 am

    @rajiev
    yes ! but you have to kill dogafone wirmware first

    Reply
  • rajiev May 6, 2010 at 7:00 am

    can we insert another telecom operator simcard

    Reply
  • Prasath J May 6, 2010 at 3:32 am

    Abhijit :
    For rural people it is nice.. but for towns,cities in Rs.799 we can get an MTS connection with Handset and can enjoy 1ps/2sec calling…

    Very TRUE… Even TataIndicom is having (RUIM based) Huwaei B&W handset for Rs800 with 1050mAh battery…

    Though CDMA has very very limited mid to high end handset choices, in low-end market CDMA rocks…

    Reply
  • anup May 6, 2010 at 2:05 am

    this is crapastic phone ……. nokia gives u a phone 1203 / 02 at 1000 rs . much better value for money. …… u can change ur network if u want .

    Reply
  • Avi H May 5, 2010 at 10:44 pm

    Bhadiya yaar,…

    Reply
  • utkarsh May 5, 2010 at 7:44 pm

    and simcards moreover are free for life these days…
    arenot they…..?@Aaditya

    Reply
  • utkarsh May 5, 2010 at 7:42 pm

    the only point i tried to make is that there is not a substantial price differntial between a cheap quality vodafone and a nokia phone which last for yrs and that too unlocked for any network….

    and in rural areas vodafone has big network issues…

    thanks
    @Aaditya

    Reply
  • emad May 5, 2010 at 6:22 pm

    totaly crap cheapad chines fone which not worth more than 100rupees in bulk purchase
    nowdays many chines color hansets are availble @ 1000 with card support dual sim wap browser light weight nokia battey torch and with many other feature
    never go for vodafone

    Reply
  • Aaditya May 5, 2010 at 4:22 pm

    utkarsh :
    one can get a nokia 1202 from ebay for as low as 900 using discount coupan..
    hence not a revolutionary pricing

    brother, wich village guy wud go 2 ebay & buy nokia 1202…dis fn is meant 4 rural subscribers…try 2 tink 4m dere view…da pricing is xcellant & if vodafone gvs lyftym sim card free wid dis fn it vl b mor dan enuf 4 dem…..

    Reply
  • saket May 5, 2010 at 2:49 pm

    Vodafone is succesfully penetrating Rural market and it’s ahaed of Desi guy Airtel.

    Reply
  • utkarsh May 5, 2010 at 2:42 pm

    one can get a nokia 1202 from ebay for as low as 900 using discount coupan..
    hence not a revolutionary pricing

    Reply
  • rajiev May 5, 2010 at 2:31 pm

    @Max
    sorry dear but that is 850 mah used in 1100

    Reply
  • Max May 5, 2010 at 2:18 pm

    @Jimmy
    Ur rite Telecom operators should enhance ter network to meeet the growing subscriber rate, they should invest billions of dollars in setting up new cell sites & upgradation of existing base stations. Now even 3G is on its way, operatiors need to invest 10500crores( present pan india bid) + 10000+crores to set up network, so in this process existing 2G network upgradation will be negleted

    Reply
  • Max May 5, 2010 at 2:01 pm

    @rajiev
    buddy 500mah is sufficient for B/w phone having jus 1″ display..Earlier Nokia 1100 handsets used to come with 600mah battery

    Reply
  • M. Prashant May 5, 2010 at 1:56 pm

    Abki baar Vodafone ne Airtel ko copy nahi kiya kya?

    Reply
  • Abhijit May 5, 2010 at 1:44 pm

    For rural people it is nice.. but for towns,cities in Rs.799 we can get an MTS connection with Handset and can enjoy 1ps/2sec calling…

    Reply
  • rajiev May 5, 2010 at 1:35 pm

    only 500 mah . means no stand by time lumsum48 hour only for black & white fone.

    Reply
  • Jimmy May 5, 2010 at 1:20 pm

    Not sure how Vodafone would be able to penetrate into the rural markets without actually increasing their network into these rural areas. The network cannot support the existing subscriber base for most of the telco operators right now.

    Reply
  • Max May 5, 2010 at 1:17 pm

    Wow a really good phone by voafone, this ll enhance Rural connectivity & also Poor ppl can have a mobile( whic ll be dream for them). Two years back even spice had launched one phone named poeples phone which was also priced in this range itself but it was big flop since i twas not having display… But this phone will be a hit.. Nokia now start working

    Reply
  • kaushik May 5, 2010 at 1:13 pm

    what is duration of stand by time ? Is it locked in voda network ?

    Reply

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