Vodafone India ‘Made for First Love’ Campaign Makes its Mark With Another Hit TVC

Vodafone always gets us hooked on to our Television screens with their heart warming TVC’s be it man’s best friend Dogs to the white creatures with ballooned bodies and egg heads ZooZoo‘s and now it’s time for some Refreshing Young Love.


The ad starts with the character of a college romeo in a blue t-shirt lying on the bed talking to his love interest over the phone about their zodiac compatibility and goes on to deliberately portraying a very positive image of him to impress the girl by sharing small lies like wearing the same colour as the girl, never forgetting anything, calling some other girl “CHIPKU” which moves on to something more intimate and romantic and ends with the sun streaming through the balcony while the romeo is still on the call and has his legs wrapped up in the curtains suggesting that he was talking all night long and still continuing in the morning by making plans of going to a garden near the girlfriend’s residence.

With this Vodafone promises to offer uninterrupted service’s and best prices to the Indian market. The ad has hit the right spot with their target audiences being the young batch of kids, but as their catchphrase states “Made For First Love” citing network for never ending conversation does it really stands what they claim  only end user can decide. Vodafone India always seems to have a knack of portraying human nature in the most honest & genuine way in these TVC’s and has proven to their competitors that they are still in the game to be India’s leading mobile service providers locally & socially.

Though the tailor made a remarkable impact on audience which is still lagging behind,though we expect to be on a fast pace too. Slow and steady can always win the race, anyways as the competition is between their own two ads we are sure Vodafone will pass with flying colours with more hits.

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  • Hajaiy Nandha August 22, 2013 9:36 pm

    Thank u

  • Hajaiy Nandha August 21, 2013 2:05 pm

    Welcome lalana to T Talk.. Plz Provide me ur twitter username can i follow thru that. Thank you

    • Lalana Suvarna August 21, 2013 11:46 pm

      Hey thank you much :)
      Please check b in my bio, you can find the direct link to my Twitter and Google+

  • Jay August 21, 2013 9:15 am

    Although I love to hook up all day & night call with my gf … but I don’t find this ad interesting …
    … only non males find these kind of ads like “Made for First love” intersting

    • Lalana Suvarna August 21, 2013 1:32 pm

      Hi Jay, Each one of us have a different point of view towards things :)

  • Kaushik Roy August 20, 2013 10:54 pm

    Reliance is now directly taking on Vodafone with their new advertisemnet
    “HAPPY TO HELP” and mimicry vodafone CC
    It is being played in radio statons across Kolkata

    • Lalana Suvarna August 21, 2013 4:54 am

      Really?? sounds like interesting market competition.
      If not too much to ask, do record and mail us the audio on news@telecomtalk.info so that we can share our point of view about the same soon ;)

  • VB August 20, 2013 10:43 pm

    Welcome 2 TT Lalana…

    • Lalana Suvarna August 21, 2013 4:57 am

      Thank you so much VB :)

  • Harsh Bhatia August 20, 2013 9:25 pm

    Very true….Vodafone’s ads are apt, touching and to the point :)

    • Lalana Suvarna August 21, 2013 5:00 am

      Yes very true indeed.
      And we think the 50:50 credit should be divided between Vodafone India and their advertising partner Ogilvy & Mather India.

  • SS August 20, 2013 8:53 pm

    First of all, very warm welcome Lalana Suvarna, to telecom talk, hope you would bring some exciting stuff for us.

    Vodafone has always been innovative in bringing unique ads not those idiotic ones like Idea Cellular. (Population control with Idea LOL!!!!!)

    • Lalana Suvarna August 20, 2013 11:20 pm

      Hi, Thank you very much SS, looking forward to writing some exciting stuff for Telecom Talk too. Hope you like all the other articles lined up for the near future :)
      As far as different service providers are concerned, all have their highs & lows we would just like to be put across as honest as possible and make justice to all the different and wonderful telecom ads. :)