Videocon mobiles the mobile handset venture of Videocon Group unveiled a wide range of trendy, New Age GSM Mobile Phones in Tamilnadu-Chennai, Andhhra Pradesh, Pondichhery and Mumbai.
The wide range of easy to operate, hassle free and reliable mobiles are also feature-rich, including basic colour models,FM radio phones, single/Dual SIM mobile phone, MP3 music, camera, multimedia and the latest touch phones and touch Windows Mobile phones in price range of Rs.1600 to Rs.18500.
Keeping in mind the sensitivities of the Indian consumer, Videocon Group has launched a slew of phones which are in line with their new age needs and consumption patterns. Videocon renewed focus on moving quickly from static to energetic – which also explains the entry into the new category, cell-phone handsets.
Percussion events company Drum Café performed a high-energy, communal drumming session aimed at bringing togetherness as the logo of Videocon “V”, in the presence of Videocon dealers. The drums session was interspersed with dance performances. Drum Café have performed in 19 countries including with legends like Elton John, Will Smith and A.R Rahman.
Mr. Anil Khera, CEO, Videocon Mobile Phones, said: “We take immense pride in launching our phones, which have strong characters and unique style. This is in keeping with our attention to detail and uncompromising quality for our products. We shall leverage the strengths of the Videocon brand in delivering products and services to customers and partners by adding value to the products through the creative design that gives an attractive look and feel on the handset along with total quality management.”
Mr. Rahul Goel, COO, Videocon Mobile Handsets, said: “We are upbeat about the customer response for our mobile-phone launch from Tamil Nadu in particular. We are targeting sizable sales of handsets in terms of volume and value by establishing a solid relationship with channel partners and operators. Our objective is to emerge as a leading brand of mobile phones with the help of highly-skilled manpower along with a widespread sales and marketing network as well as excellent after-sales service.”
Videocon’s existing wide sales and marketing network will help establish a pan-Indian presence for its new range of Mobile Phones. The company also plans to aggressively expand across the country by appointing an extensive network of dealers and distributors.