TATA ROLLS OUT GSM SERVICE IN KERALA

tatadocomo-keralaTATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in Kerala, just a day after it announced its launch in Tamil Nadu. The company’s Next Gen GSM service started on a heady note, with TTSL Managing Director Anil Sardana making the first phone call from TATA DOCOMO’s 3G-ready network to Minister of State for External Affairs Shashi Tharoor. TATA DOCOMO’s pan-India service rollout will be completed this year, with South Indian Circles going ‘live’ soon.

In a message at the launch press conference, Mr Ratan Tata, Chairman, Tata Sons, said: “The value proposition offered by TATA-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer.

The launch of pay-per-use, per-second concept offered by TATA-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”

One Paisa Per Second for All Calls—Local & STD! Per-Second Pulse Announced!

TATA DOCOMO also unleashed a wide array of products and services at the launch, riding on the back of path-breaking innovative products and services, and never-before tariff options. “We had made a promise that we would bring to the country products and services that would redefine the telecom experience,” Mr Anil Sardana said. “It is a privilege to be fulfilling that promise in South India—where subscribers are discerning and seek transparency, innovation and differentiation. Our partnership with NTT DOCOMO will help us provide our subscribers with tremendous technological and service differentiation. Keeping in view the century of trust associated with the House of Tata, we are launching the concept of fare being fair. From today, TATA DOCOMO subscribers will now be able to enjoy the benefits of ‘pay-as-you-use’, at only one paisa per second for all voice calls across India,” he added.

In a video-address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan and many other countries—such as i-modeTM, Location-based Services (LBS) and mobile payment—and give TATA DOCOMO customers a flavor of tomorrow. TTSL and NTT DOCOMO are closely engaged in integrating technology, value-added services, products and applications through the mechanism of Business and Technology Cooperation Committee (BTCC). This should see TATA DOCOMO change the way India communicates.”

Announcing some very aggressive pricing and customization options, Mr Deepak Gulati, President, TATA DOCOMO, said: “In a market that is cluttered with many operators and throws up confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. The first move on this front—both in Kerala and in Tamil Nadu—is to cut through the clutter and redefine the entire pricing paradigm—from Day One of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions. Above all, we promise to always listen to our subscribers.”

TATA DOCOMO also announced the introduction of the pay-as-you-use advantage for many of its Value-added Services, including all its voice portals, 24-hour music, cricket commentary and voice chat. The Company also announced Free Missed Call Alerts service to all its customers without any charge whatsoever. In addition, VoiceMail on TATA DOCOMO will be totally free for all subscribers with no burden of monthly rentals, no deposits, and no retrieval charges.

Superior Technology and Network
From the day of the launch, the reach and coverage of the TATA DOCOMO network is greater in Kerala than that of any other operator at the launch stage. The TATA DOCOMO GSM mobile service will have coverage in 493 towns and cities and 516 villages in Kerala, alon the state’s highways, at airports, rail routes and at places of tourist interest.

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  • Amit Bora June 26, 2009 7:07 pm

    I agree with you, Aircel did have problems as they launched but definitely find solutions soon enough to combat them also. Same could go for other networks as well, I guess, but Aircel being the new player, its noticeable

  • Debopratim Roy June 26, 2009 5:07 pm

    @ Emad he is out here just like version2 of A.Raja the pet dog of private operator..He is resposible for the bad state of both BSNL and MTNL….Also whenever a new operator starts service he has to approach BSNL for switching related approval..If BSNL starts not to grant permission then it would be condition like Emad..Aisa chanta mara ke A.Raja and Emad both behosh ho gaya ha ha ha ha ;-D

  • Deepak June 26, 2009 3:42 pm

    Emad, BSNL ko koi chanta mar nahi sakta,fir chahe vo tata ho ya bata!BSNL is the India’s National back bone of Indian telecom services, If bsnl won’t allow the call traffic routing then no one able to provide the seemless call and Internet service in India including all the private service provider.
    why u indulge in all this disgusting comments?

  • Emad June 25, 2009 9:45 pm

    tata ne ais chanta mara ke BSNL behosh ho gaya ha ha ha :)

  • Duane June 25, 2009 9:39 pm

    @Debopratim Roy
    I agree with Debopartim totally:
    >the real networks ability once the number of subscribers start growing and
    > there is huge pressure in network during peak time,where the congestion
    > starts taking its toll..

    Would like to state that in ANDHRA PRADESH AIRCEL started on 13 MAR 2009 with very poor service – calls from AIRCEL2AIRCEL would not connect, SMS would not go from AIRTEL (kolkata) 98310 series to AIRCEL (andhra) 97000 series etc….

    Thankfully they added more POIs (Points Of Interconnect) from AIRTEL AP to AIRCEL AP and the SMS problem was resolved also [within 2 weeks time by end of MAR 09].

    Im not trying to promore AIRCEL here … just sharing how a NEW NETWORK had lots of problems and solved them in 2 weeks post launch – my personal experience.

  • Debopratim Roy June 25, 2009 9:20 pm

    Say something different from Reliance Tata please…We have seen in Reliance Mobile GSM advertisement that 3G’s utterence in network ready…..Now Tata GSM is also telling the same..Atleast be truthful na……

  • Debopratim Roy June 25, 2009 9:18 pm

    Tata ne aisa chanta mara CDMA mein ke abhi people would think twice before switching to Tata GSM termed Tata Docomo(with Japan’s NTT DoCoMo)..You get to know the real networks ability once the number of subscribers start growing and there is huge pressure in network during peak time,where the congestion starts taking its toll..So customers dont jump into the mud to soon..Wait and watch carefully after satisfying yourself throughly and then decide to go with Tata DoCoMo or stay with ur existing reliable operator!