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Tata Docomo Uses Buongiorno Technology For Diet-SMS

October 15th, 2009

By Tarun PK

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Tata Docomo Uses Buongiorno Technology For Diet-SMSBuongiorno, a provider of mobile entertainment information, messaging and marketing services, is the technology partner for Tata DoCoMo’s diet-SMS offering, according to a statement issued by the company.

Diet-SMS, wherein the subscriber will be charged based on the number of characters in the SMS, unlike the existing practise of charging per text message, was aimed at reducing texting costs. It is available for Tata Docomo subscribers across 10 circles in the country.

Buongiorno manages Diet-SMS application and billing, which has been implemented using the B!3A VAS SMS gateway and technology platform.

“Buongiorno has evolved its SMS offerings in the past 3-4 years of operation, moving significantly up the value chain with its VAS, SMS, P2A and A2P Gateway. This gateway, built on the propriety B!3A platform, allows operators to configure unique billing or consumption models and is the core behind the ‘diet-sms’ offering,” Milind Pathak, Co–CEO & Country Manager, Buongiorno (Hong Kong) India said.

The Buongiorno platform will also enable TATA DOCOMO subscribers to access the complete portfolio of interactive and entertaining applications of their choice from a wide array of topics, ranging from cricket to stock news, contests, astrology, jokes, songs, ring tones, as also the latest political and business news on the Dive-in Now VAS platform of TATA DOCOMO.

Buongiorno (Hong Kong) Ltd is a joint venture between Japanese trading company Mitsui & Co. Ltd and Buongiorno S.p.A of Italy.

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Categories: TATA DOCOMO
  1. October 15th, 2009 at 13:22 | #1

    can anyone tell me how to get the diet-sms in the “dive-in” menu of sim

  2. Emad
    October 15th, 2009 at 17:49 | #2

    hmmm information seems to be nice keep it up :)

  3. Sandy
    October 20th, 2009 at 13:39 | #3

    @altaf
    Hi Altaf,
    you can download diet sms application from tata docomo’s wap homepage under utility link. It’s very cool with ready diet sms templates and many more. :-)

  4. October 20th, 2009 at 13:59 | #4

    Sandy :
    @altaf
    Hi Altaf,
    you can download diet sms application from tata docomo’s wap homepage under utility link. It’s very cool with ready diet sms templates and many more.

    Hi sandy

    thank u

  5. john
    November 5th, 2009 at 12:26 | #5

    That’s really fabulous, it shows how SMS Technology can influence our lifestyle.

  6. Vikram
    November 18th, 2009 at 15:28 | #6

    Hi
    Can any one tell me the sms gateway for AP DOCOMO service ….
    Thx