tata-docomo-Andhra-PradeshTATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in Andhra Pradesh, just a few days after it announced its launch in Tamil Nadu, Kerala, Orissa and Karnataka announcing the launch, TTSL Managing Director Anil Sardana announcing a novel “Pay-for-what-you-use” model, with a pulse of one second, and a pricing of 1 paisa per second.

TATA DOCOMO’s pan-India service roll out will be completed this year, with the entire South India now having gone ‘live’ in the short span of just three weeks.

TATA DOCOMO also unleashed a wide array of products and services at the launch, riding on the back of path-breaking innovative products and services, and never-before tariff options.

“We had made a promise that we would bring to the country products and services that would redefine the telecom experience,” Mr Anil Sardana said. “It is a privilege to be fulfilling that promise in Andhra Pradesh—where subscribers are discerning and seek transparency, innovation and differentiation. Our partnership with NTT DOCOMO will help us provide our subscribers with tremendous technological and service differentiation. Keeping in view the century of trust associated with the House of Tata, we are launching the concept of fare being fair. From today, TATA DOCOMO subscribers will now be able to enjoy the benefits of ‘pay-as-you-use’, at only one paisa per second for all voice calls across India,” he added.

Announcing some very aggressive pricing and customization options, Mr Deepak Gulati, President, TATA DOCOMO, said: In a market that is cluttered with many operators and throws up confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. The first move on this front is to cut through the clutter and redefine the entire pricing paradigm—from Day One of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions. Above all, we promise to always listen to our subscribers.

We are focusing strongly on network superiority, coverage and service offerings. Our presence in 612 towns and 1,149 villages makes our network footprint the largest among all telecom operators in Andhra Pradesh, at the time of launch. We have already made large investments in the Circle, and further expansion this year itself is on the anvil,” Mr NV Subba Rao, Chief Operating Officer, Andhra Pradesh and Hub-head for South-East India, TATA DOCOMO, said. “TATA DOCOMO will unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India, with products and services like Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers,” he added.

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  • DR SANTOSH KUMAR September 2, 2009 2:05 am

    wanted to know about 3G Connection, will it take more time and affordable to common people.

  • DR SANTOSH KUMAR September 2, 2009 2:00 am

    this is on of the existing offer which i have used two years ago in bpl in kerala, thereafter i lost the offer as i had not recharged in time and from than i was waiting for this offer, i am using almost all networks available in kerala, but i find tata docomo as the most existing offer, provided even std is charged 1 paisae, and free sms offer which is presently there with package. waiting for internet options which looks costly for me when compared to pocket aircel, though i want to change my bsnl sim and make tata docomo as main sim, but having some problem with range and congestion, never mind it just begining and hope it will take over all the complaints. will there be changes in the tarrif and is there any chance that friends and family plan comes.

  • sudhakar July 28, 2009 7:22 pm

    I want Gprs Settings for my Sony Ericsson W580i.

  • Duane July 25, 2009 11:44 pm

    BAZEED BASHA whay are you referring to when you said “how can it possible”

  • Duane July 25, 2009 11:43 pm

    GANESH why do you want someone to call you to take a DOCOMO mobile?
    Walk into any outlet and take a SIM Card for Rs 49!!!

  • Duane July 25, 2009 11:41 pm

    SULEMAAN as of now there is no DOCOMO to DOCOMO free calls. However you can avail ONE PAISE PER SECOND (introductory offer for three months) from DOCOMO to any mobile/landline phone in AP/across India.

  • BAZEED BASHA July 25, 2009 12:36 pm

    how can it possible

  • Ganesh July 24, 2009 11:07 am

    i am interested to dokomo mobile plz call me

  • sukesh July 21, 2009 10:42 am

    this is quite a revolutionary step by tata…heard they got pretty amazing gprs rates as well…check them out on thier site as i dont quite remember them..and i’m too lazy to write them out!! (http://tatadocomo.com/prepaid-plan-details.aspx)…also their website is also pretty well made…great features like videos and some download material!!

  • ABDUL HAQ July 19, 2009 11:22 am

    no other GSM connection is better than TATA DOCOMO. very tahnks to the Authorities of the Company.

  • Duane July 18, 2009 10:15 pm

    Just as MTS is offering ONE MILLION MINUTES FREE to attract customers across India, TATA DOCOMO is offering ONE PAISE PER SECOND on all its plans for both LOCAL & STD .. while the MTS offer is on its own network only, the DOCOMO scheme would benefit everyone who makes local/STD calls to any operators in the same circle/country respectively.

  • Duane July 18, 2009 10:10 pm

    LAVKUSH please read the post by ALTAF and AMARJIT – the answers to your question are there itself!

  • LAVKUSH July 18, 2009 1:13 pm

    mumbai me kab lunch hoga

  • altaf July 17, 2009 2:43 pm

    by august docomo will be in mumbai

  • sulemaan July 17, 2009 12:01 pm

    I am having tata number. Can i use tata to tata free calls using any plan.

  • Amarjit July 17, 2009 9:35 am

    It will be launched at around december 2009

  • Ash July 17, 2009 12:57 am

    Is TATA Docomo gsm launched in mumbai? if not then, when it is supposed to be launched in the mumbai

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