Cutting through the clutter that the Indian telecom landscape finds itself in—with customers forced to jostle with confusing and complicated products, services and tariff plans—Tata Docomo is ‘Doing the New’ again, with the launch of its new brand campaign, aptly titled ‘Keep It Simple’.
The icing on the cake is the telling depiction of the simplicity in Tata Docomo’s refreshing new campaign by none other than the Company’s new brand ambassador—Bollywood superstar Ranbir Kapoor.
And what better time to launch this exciting and innovative campaign than during the Indian Premier League, which will feature all of India’s 15 cricketing heroes who recently brought home the ICC World Cup! With impactful rendition of many an act(s) that mark our daily experiences in life and with our mobile phones, Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series.
Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services.
Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. Scheduled to go on air on 8 April 2011, this campaign is simple, captures the various moods of Ranbir—depicting those of Tata DOCOMO.
The new brand ambassador, Ranbir Kapoor, expressing his excitement at this new connection in his life and said “What really connects me to Tata Docomo is the youth appeal that they have. They keep it really simple, and that’s what the whole format of this campaign is all about—Keep It Simple, Silly. We have too many things in our lives to worry about.
I love the simplicity of Tata Docomo and this new campaign—it will start with making people laugh, and make their lives oh so simple… We had a blast making this campaign and I hope people have a blast watching it too,” Ranbir added.
Arjun Chandrashekar May 19, 2011 at 9:49 am
@Abhijit S
As Per Your Comment Deepika Padukone is The Worst Actress is Right. The – Point Of TD Is It’s Network Especially I Can’t Able To Access TD’s Indoor Coverage @ Nasik, Pandarapur, Shirdi, Mumbai, Trimbakeshwar. Especially In Mumbai TD Cannot Be Accessible In Indoors Whereas Aircel, AirTel, Idea, Vodafone,MTNL Were Able To Access In Indoors Even @ Mumbai’s Siddivinayaka Temple and ISKCON TD’s Network is Useless.
Husain May 19, 2011 at 7:28 am
‘Keep it simple’ tagline by Tata DoCoMo looks like a copy of Reliance earlier tagline ‘Simply Reliance’. Isn’t it?
selvam April 8, 2011 at 11:50 pm
more than that i am getting reasonable full talktime and no special(foolish) account ..it is simple and more than sufficient for controled users…also problems are less now and CCC(in bsnl office) is friedly..i am nt telling the cc (over phone)..
selvam April 8, 2011 at 11:46 pm
ha ha they wil beat all in apolozing..ok wat abt other grandpas even they are not caring abt their buddy customers..atlesat docoma now only realising the problems of their customers..after reading TT only i came to know that all customers in PVT are horrible and facing more problems than in PSUs..i am lucky being common man no need of extra facilities i am so ease with BSNL ..standard rates no need of un wanted boosters i am getting max five nos in lesser rate without booster and SMS free for my usage is sufficient ..very economic and trouble free for my usage
Tata DOCOMO April 8, 2011 at 5:51 pm
@ Sachin :We apologize for the inconvenience caused to you.Please send us your details on social@tatadocomomarketing.com
Tata DOCOMO April 8, 2011 at 5:50 pm
@ Shiva :We apologize for the inconvenience caused to you.Please send us your details on social@tatadocomomarketing.com
Tata DOCOMO April 8, 2011 at 5:48 pm
@ Raghu :We apologize for the inconvenience caused to you.Please send us your details on social@tatadocomomarketing.com
Nilanjan April 8, 2011 at 12:03 pm
Docomo add pe nehi,netwok pe dhyan do………
Sachin April 8, 2011 at 9:23 am
Its my request to docomo please increase your network coverage signal quality etc.what is the use of good plans and offers without coverage.please dont spend over money on advertisement use it for improving quality.i read in one of the site that docomo are going to invest 800 crore in tata docomo to improve the coverage quality etc if the news is true make it fast as soon as possible otherwise MNP will come in to act.docomo please note this or telecom talk experts . thank you by your one of member of docomo family.have a good day.
rahul April 8, 2011 at 9:09 am
@Abhijit S
haha gud 1
Sushil Modi April 8, 2011 at 12:05 am
Ohh my god Rocket singh salesman of the year now selling Tata Docomo sim card
Shiva April 7, 2011 at 11:38 pm
In mumbai its coverage is v horrible. If we roam on western line thats it you wont even get signal of docomo.
sumit April 7, 2011 at 11:10 pm
@Jack41089
what is the use of installing new BTS if there is no additional spectrum and no licence in several major districts. Bhai A. Raja ne to sach me TATA ki achhe se maar li. Que me tata sbse pehle the aur spectrum mila baad me. Reliance, Swan & Etisalat DB ko preference mil gya A. Raja k through. Tabhi to TATA chillanne lage “Provide level playing field for all operators.”
Bechara Tata docomo abhi tak A. Raja k kehar ko jhel rha h. Lets hope new telecom policy will provide level playing field and TATA could strenghten its position.
Thanks
Raghu April 7, 2011 at 10:55 pm
yes Docomo keep doing some innovations or other rather than improve the network by putting more towers and putting an end to the customers problems. they have got many customers when they came to this industry first becoz of their 1p/second and now it is the case. rather than doing innovations, DOCOMO PL IMPROVE THE NETWORK
harsh April 7, 2011 at 10:39 pm
@Mane
they hav no spectrum in these districts ok….
selvam April 7, 2011 at 10:25 pm
@rahul fight against corruption let all TT readers support ANNA HAZZARE movement against corruption with unity for the betterment of our future and for a corruption free india…come on friends..come come come INDIANS
Jack41089 April 7, 2011 at 10:20 pm
Keep it simple…
If you want free talktime,(docomo to docomo)…try this…send “PORT mobilenumber” to “1900″…you will receive a code used for MNP…now wait for 1or2 days…you will get a call from docomo that if you continue with docomo and do not apply for MNP, they will give you free talktime…I get free talktime of Rs. 20 (docomo to docomo)…try it, if it works for you…tell it to all your friends…worked for me…
sreejith moahn April 7, 2011 at 9:08 pm
as far docomo is concern in here , chennai! its good. i wont tell that they are the best yet but they are improving at a good pace! they have good offers unlike other providers…and they dont make ur pocket feel empty if u r intelligent enough to choose our plans
Mane April 7, 2011 at 8:38 pm
Docomo was launched in Rajasthan in august 2010 but not available in Hanumangarh and Ganganagar districts of Rajasthan yet.
Please anybody tell me the reason.
Tremerin Dsouza April 7, 2011 at 8:36 pm
RANBIR is no more VIRGIN.
Abhijit S April 7, 2011 at 8:20 pm
Tata Docomo’s coverage is like Deepika Paudkone, no improvment in acting skills as like docomo has no improvement in coverage. Docomo gives good offer and Deepika still gets good offers.
Mahmood Junaid April 7, 2011 at 7:43 pm
i am using docomo since 2nd day of their launch in india… according to my opinion their indoor coverage is worst…
Gourav April 7, 2011 at 7:29 pm
@Jack41089
you are 100% right.Firstly they need to improve their indoor coverage.
suvra April 7, 2011 at 7:18 pm
Docomo is one of the worst operator who don’t have their own service network IND 047 in most of the district of West Bengal. If you are a Kolkata subscriber you have to pay roaming charges for outgoing local call at ? 1/ minute instead of 1paisa/sec at West Bengal Circle. You will get Vodafone, Idea or Aircel tower on those areas.
Aamit April 7, 2011 at 7:01 pm
Pehle Ranbir Virgin ka ad karta tha aur uska band baj chuka hai. Aur ab Tata Docomo ka bari hai. Friends get ready to say TATA to Tata Docomo.
amar April 7, 2011 at 6:17 pm
@Amit.G
Nice comment.
CELL April 7, 2011 at 5:44 pm
AND THE AWARD FOR WORST SERVICE PROVIDER OF THE YEAR GOES TO NONE OTHER THN TATA DOCOMO
rahul April 7, 2011 at 5:29 pm
and also not deduct money unecessarily…
rahul April 7, 2011 at 5:28 pm
first tell them to improve their network…thats simple
Amit.G April 7, 2011 at 4:58 pm
Instead of making huge statements Ranbir should clearly say that Since Virgin mobile couldn see any growth they couldn afford to pay me & hence i had to sign for another telecom company
Jack41089 April 7, 2011 at 4:43 pm
Instead of wasting money on advertisement, if docomo spent it on towers,servers, then at least it will keep its existing customers…so instead of trying to attract more customers…try to give good service to existing customers…