‘What an idea

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IDEA’S ABHISHEK BACHCHAN AD CAMPAIGN WINS AWARD

IDEA Cellular’s campaign with brand ambassador Abhishek Bachchan has been adjudged the ‘Best Celebrity Endorsement of the Year’ at the first edition of NDTV Tech Life Awards.The trophy was jointly received by Bachchan and IDEA Cellular chief marketing officer Pradeep Shrivastava.IDEA’s tagline ‘What an idea, Sirji!’ has generated tremendous recall value for the brand, amongst the masses. Bachchan said, “I am happy to associate with a brand which is young,… Read More

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