March 3rd, 2013 12:47 PM 24 COMMENTS

Telecom Ad : Empathy through Telephone Exchange – What an idea!

IDEA always highlighted simple telephony answers to solving large social problems. This time the brand addresses not so much a societal issue but an endearingly “closer to my life” story that has the potential of impacting a very large part of the society. If we look around, we all are leading extremely stressful lives that impact and strain our personal & professional relationships. Relationships need ‘time’ and ‘time’ is the... Read More

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