There are times when a company comes up with more than one of its promising product at one time. There are two different possibilities. First, these products eat into each other’s sales and two, these products may complement each other’s sales and the company may drive volumes. For the time being, Micromax is betting heavily on two such products which belong to the same segment- Micromax Canvas 4 and Micromax... Read More
Who would have thought that one day a company such as Micromax will be going up against the global leader, Nokia on the Indian turf. Micromax has already launched the Canvas 4 for Rs 17,999 while the Nokia Lumia 720 retails for a similar price as well. So if you had Rs 18,000 to spend on a smartphone, the confusion between these two is bound to arise. So here we... Read More
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