Idea Cellular introduces new brand campaign showcasing the importance of mobile internet in India
“Know more = No Ullu banana”, is the new Idea! This is the essence of the latest brand campaign by Idea Cellular, featuring its Brand Ambassador Abhishek Bachchan. The ad highlights the power of mobile internet on the Idea network, and how it can empower users to evade unscrupulous situations and people in India. Idea’s new ad rides on a catchy jingle and a very popular colloquial phrase – ‘Ullu... Read More