Broadcasting

May 23rd, 2022 3:16 PM 0 COMMENTS

MIB Ensuring that 5G Doesn’t Interfere With Broadcasting

With 5G rollouts nearby, there are a lot of things and a lot of rules and measures that multiple industries along with the government will have to oversee. The collaboration between multiple sectors is important because 5G frequencies could bring interference to multiple existing systems and services. The Ministry of Information & Broadcasting (MIB) has asked all the DTH (Direct-to-Home), HITS, and MSOs to avoid any scenarios of interference of... Read More

April 3rd, 2020 4:34 PM 0 COMMENTS

Indian TV Viewership Increased By 1.2 Trillion Minutes: BARC and Nielsen Study

The precautionary lockdown period has blessed the broadcasters as their viewership has been increased in the second week of COVID-19 outbreak. As per a joint study by BARC and Nielsen, the weekly viewing minutes have been increased from 887 Billion per minute in week 1 to 1215 billion in week 2. Not only this, but the users are daily spending approximately five hours in week 2, which was nearly 3... Read More

May 6th, 2015 4:13 AM 0 COMMENTS

MIB directs BARC to stop releasing TV Viewership Data, meanwhile TAM to continue

The Broadcast Audience Research Council or BARC has set forth its offerings in a competent way. Within a week of initiating services and releasing maiden TV viewership data, BARC has come on top in the ongoing trends in Media and Entertainment industry. The first week of data has imported a lot of startling changes in the industry, which once looked out of the question. Switching from TAM to BARC has... Read More

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