BARC Announces YUMI Analytics Application for Indian TV Users
Broadband Audience Research Council (BARC) is India’s only and the world’s largest television measurement company. It is a Joint Industry Company founded by the stakeholder bodies which represent advertisers, broadcasters, advertising and media agencies. Data from BARC allows companies and brands to make efficient media spends and content decisions in a very competitive television market. BARC will complete transitioning into a much user-friendly, versatile, and upgraded software interface, YUMI Analytics... Read More