airtel 4G commoditisation

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Predatory pricing of Airtel 4G, will it lead to differentiation or commoditisation?

Airtel’s recent move to drop prices of its 4G services below the 3G prices can be seen as a predatory pricing move. Right now Airtel is the only player in the Indian market offering 4G, which is soon set to change. Having won the spectrum in 2010, RJIO is all geared up to launch 4G services by next year in the country. While Reliance JIO is preparing to launch its… Read More

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