Airtel 4G challenge ad

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Advertising standards council of India orders Airtel to stop airing misleading 4G challenge ad by 7th October

In view of the consumer complaints regarding Airtel’s 4G ad campaign where the operator challenges subscribers to find a faster network than it’s own and get their lifetime bills paid by Airtel, the ad campaign was thoroughly scrutinised by the ‘Advertising standards council of India’ (ASCI). After reviewing the supporting evidence provided by Airtel in its defence, the ASCI found that Airtel’s ads were grossly misleading and ordered the operator… Read More

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