October 7th, 2012 1:25 PM 27 COMMENTS

Reverse Bundling – Will That Change India’s Handset & 3G Ecosystem?

In recent time BSNL and MTNL, the state owned opeator duo have entered into several reverse bundling agreements with many device manufacturers. This is quite different approach, as many operators like MTS and Idea Cellular are bundling offers with their own branded device line up. It can be noted that BSNL and MTNL both are in this approach from the very first, since the 3G sets in. BSNL has entered... Read More

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