12 minutes ad cap

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Nearly 140 channels do not follow 12-minutes ad cap directive, reports TRAI

According to a report released by Telecom Regulatory Authority of India (TRAI), 101 general entertainment channels and 39 news channels in the country failed to follow the directive of 12-minutes ad cap per hour, between 23rd February and 1st March. As per the directive, the channels are allowed to air only 12 minutes of ad programs per hour. The 12-minutes ad cap per hour is already challenged in Delhi High… Read More

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