Sixth Take On Indian Telecom Industry – MNP & 3G

Sixth Take On Indian Telecom Industry – MNP & 3GAgain the same has happened which was just supposed to be, The Auctions pertaining to ‘MNP’ & ‘3G’ are again set to delay from there proposed dates, The 3G auction is again said to be delayed for 2-3 weeks more (rather now the date was almost an year late of what was proposed initially )

As par as Mobile Number Portability is concerned so yet again the excuse is that still some operators are not equipped to provide this facility also there are some talks down the line as to as ‘BSNL & MTNL’ that they will not be able to implement the system before April next year in view of the lack of time to twist the technology, tariff plans and billing. So this again seems for sure that we won’t be witnessing the MNP going live at 31 Dec 09 (its old proposed date prior it was Sep 09).

Delays-delays and delays all around changing the stride if we talk about the Price war now its more sort of a cold war type situation between the operators after everyone has launched per second pulse or 50p per minute flat & now the price war has taken shape in the attire of ROAMING charges by the operator now everyone is declining there Roaming tariffs just as to impress the customers hope that works for the telcos or just keeps a common man a lure of fantasies that there operator is so good care taker of them and after declining calling tariffs so much now they are taking care of there roaming too and at this instance they can talk at par when in roaming OR the real story is other way around it up to you whatever you take

So young guys who have bought new PDA’s & 3G handsets recently keeping in mind coming 3G launch don’t worry you will defiantly get bore of using them by the time u can have the privilege to use there capability on 3G network also there will be a new generation of handsets by that time in the market…..what to say on this………!!!!!

Again foraying about the detailed depth about MNP (also included in previous articles) here it follows for the esteemed readers or Telecom Talk …..

WHO WILL ULTIMATELY LOOK FOR MNP: Firstly use of MNP will be entertained amongst the youth segment and that too for getting group plans free/CUGs more low tariff’s, and mostly for those who calls to any one number particularly the most and want that they must pay the less they can or totally free.

Secondly MNP would be a thought for that person who is frustrated with his over-busy network during peak hours and daily ridicules the network, because of what use is a cellphone indeed if one cannot make an urgent call at his desired time. The same thought applies for a person who has to often roam out of his home network and he’ too once again becomes a victim of network not supporting him fully when in roaming or charges which are way too high!

Another factor affecting MNP will be “Word of mouth’” – yes and quite obviously there are very less people who read telecom articles & news. If one’s friend tells the other that he is getting N number of benefits in his or her plan given by this network and if plans are really affable this type of “Word of mouth” will generally influence an ideal customer to think about MNP. The fifth genre comes of ‘Operator loyal customers’ who are using a particular operator for years and don’t face network hazards often and are quite happy with the services, mostly this segment comprises of postpaid customers. This genre will be least prone to MNP. These were some of the scenarios related to MNP and there could be many had any one talked about the shifting of co-corporate connections in name of MNP if not than also give a thought.

All Our TELECOM TALK reader are invited to share their views freely on the current Indian telecom scenarios ‘healthy & beneficial discussions Not just lame comments please share your valuable views.

This Article Was Written By: Tushar Sharma

{ 20 comments… add one }

Leave a Comment

  • rajiev February 19, 2010 at 10:11 am

    what is the new date

    Reply
  • Sanjay December 11, 2009 at 5:35 pm

    My handset is ap0plicable for this seesion when 3G comes in India with MTS then i think@Rakesh singh

    Reply
  • TUSHAR SHARMA December 9, 2009 at 7:53 pm

    Hey AnujB………… you got tht perfectly……still if we look at MNP its a kind of small add on to the customers and the telecos will definitely get a way out to overcome its effects-if any ……. but still as India and Indian telecom industry both are quite unpredictable

    Reply
  • AnujB December 9, 2009 at 7:34 pm

    I think you are correct in charecterizing the kind of users that are most likely to go for MNP…however, what is most likely to happen is that most of the people when they go for MNP will realize that how the grass WAS greener on the other side…(lets face it..on any given day the probability of call dropping in one operator network is pretty much equal to that with any other operator)…!!

    Countries that are similar to India in terms of cost consciencness like pakistan etc have been seen to have a churn of around 3-4% of industry customer base post implementing number portability…so i dont think that should worry the long term players that much…

    But what is important is to realize that the phase in which the telecom industry is going through…new operators (big big cult and pockets) are willing to do ANYTHING for the slice of the customer market..and MNP or 3G (with one of the incumbent operators) will really expose them like a deer on a highway!! (again agreed people might move from airtel to docomo for like a week..but when all thier important calls drop..they are likely to come back)

    I think the indian customer has already got more than it can chew in terms of cost per call!!..we can be kiddish on this forum and demand 3G, MNP, 10p local and std calls…but what we must realize is that when we get low tariff..we automatically get low quality (its the law of life and business!!)

    blabbered tooo much..hope to see views of others..

    Reply
  • saket December 9, 2009 at 7:10 pm

    @TUSHAR SHARMA

    can u brief the situation of countries and operator of those country where MNP is avialble and response of those customer, so we can relate how mnp will work.

    Secondly, i am not got fully disappointed as in my city, till now no 3G from BSNL, and now can’t hope for MNP also.

    Reply
  • TUSHAR SHARMA December 9, 2009 at 5:41 pm

    Thank you all guys for your support…….@ ashok, Sanay Bhagat,Prasath J,Nitin, Akshat, Utsav Sharma !!!

    Reply
  • Utsav Sharma December 9, 2009 at 5:26 pm

    Major chunk of subscriber is prepaid user , who are already enjoying MNP with these stunning chineese handset now capable of i think 3 operator sim cards. Let’s see how deeply MNP impacts the current operators base !

    Really good to go through your articles Tushar. At least we telecom techies start thinking beyond Quality of N/W

    Reply
  • zareef December 9, 2009 at 5:25 pm

    nahi sudranga yeah old OPERATOR special Airtel…..
    3G delay & MNP dely

    Reply
  • Akshat December 9, 2009 at 5:16 pm

    good job …its good to see the tomorrow in ur articles.

    Reply
  • Nitin December 9, 2009 at 5:10 pm

    Yes i m agree with u Tushar ,as u mention that this is also the matter of “word of mount” and all major companies also investing some part of their marketing money into this. As per the schemes given to customers from various telecom operators are generally the same and u can’t say a operator is giving much benefits in terms of money .They can pickoff their pockets by hook or crook no matter what u r advertising .
    In the coming future their might be numbers of foreign operators enter into Indian market ,so their was much corporate war betweens them.I don’t think MNP & 3G is going penetration Indian market.It will take much time as India is MISS CALL country n a person can think to invest money to change operator if he will really get frustrated by operator service.

    Reply
  • Prasath J December 9, 2009 at 5:09 pm

    Everything is correct… But I cant accept one thing in this great column is that POST PAID customers will use MNP rarely… Because IMHO, POSTPAID users are the users who cant change their numbers FREQUENTLY and in some networks(eg:Airtel & Voda), they are not getting all the offers, which their prepaid users are getting easily with a recharge for a year… These people will desperately wait for MNP… I am going to change my Mom’s Airtel Postpaid number to Docomo prepaid numberFOR SURE…

    Reply
  • raja December 9, 2009 at 5:00 pm

    bsnl and mtnl have been paid kick backs by the likes of airtel and vodafone to delay mnp. since bsnl & mtnl have no accountability they can do anything and get away scott free… f^%$^ these impotent b$$^%%$.

    Reply
  • Lalit December 9, 2009 at 4:50 pm

    After MNP u wont read belows ads of operators.

    “Now call withing own network @ 10 paise per minutes”

    As

    How will u find that other number from the same series is of the same operator or not?

    Reply
  • Piyush December 9, 2009 at 4:48 pm

    Desperately waiting for MNP to happen so that we will get to see some more interesting marketing activities from the operators to retain/attradct subs. It would be very exciting to track Nett Adds on regular basis and see some of the brands loosing their share while some gaining.
    7-8 months after MNP is implemented we can expect some stability in the category because by that time every body would be selling really “Sasta” and then there will be a period when the category will lead towards further segmentation.

    Reply
  • Rakesh singh December 9, 2009 at 4:41 pm

    And what about you and your old hand sets?????????????? HAHAAAAAAAAAAAAAA

    Reply
  • Saikat C December 9, 2009 at 4:02 pm

    In Metros and many cities, we are pampered for choices in terms of service providers. We can go for say, airtel or vodafone or rcl. But in a vast part of this country we still dont have much choices. In many parts you simply have to go for, say, BSNL as the network availability of others is simply zero. In these regions MNP will not usher in much difference.

    Reply
  • Sanjay December 9, 2009 at 3:55 pm

    Not this year but next year he will use & right now if he want to use 3G serivice choose MTNL or BSNL 3G Service @ashok

    Reply
  • Sanjay December 9, 2009 at 3:54 pm

    Very good & True Article I really appreciate this article

    Reply
  • Sanjay December 9, 2009 at 3:53 pm

    Very Good & True Article i appreceiate this article

    Sanay Bhagat

    Reply
  • ashok December 9, 2009 at 3:51 pm

    well said Tushar recently i have bought a 3G mobile but i think i wasted my money because there is no hope for 3G in India this year. i think it will take one more year

    Reply

Next Post:

Previous Post:

Send us your PR, news and tip-offs:

Email: news@telecomtalk.info

Subscribe for updates

Critics/Analysts

Tharun George l Sudhakar

Saurabh l Ganesh Srinivasan

SS l SD l Esmail l Kaushik Roy

Search

Recent Comments

  • Loading...