Samsung Intros Its New Smartphone Platform “Bada” In India

Samsung Electronics, a leading mobile phone provider, today launched its new smartphone platform “bada” in India.

The ‘bada’ platform was launched at the ‘Global Developer Day’ organized by Samsung Electronics in Bangalore today. Samsung “bada”, meaning “ocean” in Korean, is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone.’

Samsung bada will offer a feature-rich, ‘open’ platform for providing enhanced mobile experiences to consumers, and a complete mobile ecosystem through a developer support program that both the developers and consumers will benefit from.

Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will enable its users to enjoy ultimate mobile experience through superb features.

Samsung bada possesses the following key characteristics:

User-interactive:

Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.

Service-oriented:

Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services – all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services with minimal effort.

Open and configurable:

Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wide range of devices than any other mobile operating system.