Samsung India launched its UltraTouch smart-phone that comes with a wide touch-screen and 8 mega pixel camera. The company has tied with Bharat Sanchar Nigam(BSNL) and Mahanagar Telephone Nigam(MTNL) to bundle its handsets with their recently launched 3G services.
Priced at Rs. 27,500, the new touch-screen phone offers hi-speed internet access, video telephony, streaming and multimedia services.
The phone features an 8 megapixel camera unit with dual power LED flash and smile shot mode. Other features include GPS navigation, geo-tagging via the GPS chip that allows you to tag photos with geographic information, 30fps VGA video recording and HSDPA 7.2 Mbps.
The Samsung Ultra Touch provides users a tweaked Touch Wiz interface with support for Mobile widgets as well. The Widgets can be dragged and placed on the screen for one-click access to your favorite applications. As for storage, there is 80 MB of onboard memory, with support for Micro SD cards up to 16GB.
Samsung now has a wide range of high-end, touchscreen devices with advanced imaging abilities with the likes of the i900 Omnia, F480, the Pixon and now, the S8300 Ultra making the company a force to reckon with in this arena. All these devices are 3G capable.
“Samsung ‘UltraTouch’ leads the portfolio of our high-end phone and it will further enhance our leadership in the premium full-touch market,” said Samsung India President and CEO Jung Soo Shin after launching the new phone here.
According to Sunil Dutt, Samsung Telecom Division’s Country Head, “With this latest offering, we now have four touch-screen phones in the Indian market.”
The entire portfolio of Samsung touch-screen phones is 3G enabled and priced between Rs. 17,790 and Rs. 32,200.
“We will be further strengthening our touch-screen portfolio in the coming months with more innovative launches. Based on the enhancement of our touch-screen and the multimedia phone portfolio, we hope multimedia phone segment to contribute 40-45 per cent of our total sales in 2009,” he said.
Mr. Dutt said Samsung was giving a special bundling offer for BSNL consumers on its select handsets to allow them to experience the full benefit of 3G services. “The special offer on Samsung phones — F480, L700 J800 and S7330 — in BSNL circles entails free SIM card, free airtime and free data downloads for pre-paid and post-paid customers,” he added.
