reliance mobile VAS rs 1 per dayReliance Mobile, the country’s second largest Mobile Services Operator, all set to revamps the existing monthly subscription pricing model of the Vale Added Services like caller tunes, internet browsing and others. The company is ready to launch its all VAS at Rs.1 per day, the new pricing model instead of the monthly subscription.

The biggest beneficiaries of the sachet pricing plan would be prepaid subscribers, who account for nearly 85% of RCom’s GSM and CDMA Mobile subscriber base.

RCOM is overhauling its pricing model to offer value-added services (VAS) such as caller tunes, news alerts and Internet surfing for as low as Re1 a day, rather than for a monthly subscription.

“We are rolling out this sachet pricing by this month. We have already tested the sachet pricing prospects with gaming,” said Krishna Durbha, business and marketing head, VAS.

RCom hopes to reach a wider audience for its VAS by offering customers more price flexibility in using the services.The company expects 15-20% of its revenue to come from VAS and data services over the next three year. RCom now plans to roll out a series of initiatives including live streaming of cricket matches and Formula One car races as well on mobile phones, . Subscribers can opt for sachet or consolidated payments for these services.

India’s Mobile Operators typically earn 9-12% of their revenues from VAS and data services, according to a telecom analyst with a domestic brokerage, who declined being named. In countries such as Japan and Korea, VAS contributes as much as 30% to a cellphone operator’s total revenues.

Sachet marketing started transforming sales strategies in India some three decades ago.In the 1980, Chennai-based Cavinkare Pvt. Ltd launched its Chik shampoo brand in sachets for 50 paise and Re1, making it easier for consumers to buy these branded products.The strategy paid off and forced other companies in the sector to follow suit, but sachet marketing has largely been restricted to consumer goods.

Among cellphone operators, Vodafone Essar Ltd was the first to sell ultra low-cost products when it launched micro top-up cards costing Rs10 each for its prepaid customers.

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  • Pravesh July 6, 2011 7:04 pm

    Chahe Jo activate karke rupee kat lete ho kahi kajol pack kahi bollywood talk is se sahi rahega dhandha karwao apni ma bahan se bhosdi walo tum hari ma ko chodu kutte ke pillo Karodo Baapo ki iklauti aulaodo
    kitni apni ma Chudwate ho harami ke pillo….

  • Pravesh July 6, 2011 6:58 pm

    Tum log bina kuch activate kiye he activate karke apni Bahan Chudwa Lete ho use Deactivate karne ke code bhi batao bhosdi walo tumhari ma kyu chudti hai..
    Bina ID ke Port In Kar lete ho bhosdi walo tumhari ma bahan chodu.
    unse dhandha karwao salo aur customer ko bina bajah paresan mat karo

  • Roy97 October 23, 2009 5:20 pm

    Bible, in terms of places, people, and events. ,

  • Crazy10 October 22, 2009 6:55 pm

    I do know that taking the conservative hands-off approach is just going to make things worse. ,

  • zareef August 11, 2009 8:48 am

    i remember that RCOM GSM/CDMA ril promotional caller tune is active with out any rental.. if u cahnge other then ril tune they will cahrge…. till know i am not getting any rent 4 caller tune…

  • TUSHAR June 22, 2009 1:41 pm

    In Pricing the point is … will charging be done as Rs 1/day ..or they will be deducting Rs 30 at one time only for the whole month….. any 1 aware please clarify???

    • Sanjay Bafna June 22, 2009 7:17 pm

      Tushar,According to the Rcom,Its Rs.1 per day and they will deducting the same ammount -: Re.1/day for VAS.

  • Emad June 22, 2009 10:10 am

    i know these type codes well but these deactivation codes not working on self started auto subscription services in this case customer care also not able to help C.C. says there is no detail here about your subscription and your mentioned service is not active so what means for deactivate if service is not active
    i wondering what TRAI is doing TRAI should take immidiate action against these harrasments
    its a very serious problem oh TRAI please do something

  • Emad June 22, 2009 9:56 am

    Reliance already pinching customers by 1 rupee per day deduction on selfstarted services like hello tune subscription charges reliance is activating these VAS forcely without customers wish and i will it is customers destiny why he or she opted for reliance there are no option to deactivate these daily balance eater VAS

  • Saurav June 22, 2009 12:53 am

    For biswas like subscribers to deactivate caller tune in reliance SMS UNSUBCT to 51234

  • Biswas June 21, 2009 11:52 pm

    i hav doubt how many people use VASs!!and i think VASs r not transperant, if u need news or stock market news , get a gprs pack n visit websites. i jst hate hello tunes!

    recently R-CDMA activates musice sumthing on my mom’s phone,but after 30dys we could not de actvte it dialing the no, at last called CC n deactvte it!
    Airtel’s STOP to 121 is good one, ,still Airtel does it like this- “for free XYZ dial 122344555 ” when u dial it u ‘ll find that call charge is free but at the same time u activate XYZ service n lost Rs 30 !!

  • Debopratim Roy June 21, 2009 9:23 pm

    Whatever may be the kind of value added services be there should be total tarnsperency in it..Dont forget a customer has many choices but the operator has only one choice i.e. customers who are their main source of business.Also mobile portability is near and it starts from September20,2009..So any unhappy customer now has variety of operators who he or she thinks would give true value to their money..So reliance be extra careful cause there is always a slip between cup and a lip..

  • Duane June 21, 2009 3:25 pm

    Seems GSM operators have turned extra smart.. After changing from monthly packs (Rs 30) to Smaller Packs (Rs 10 for 10 days, Rs 20 for 20 days etc) they are now attempting to SQUEEZE every Rupee from the customer with a daily pack (RE 1) for every VAS… while it may be RELIANCE today it will only be a matter of a few weeks before AIRTEL, VODA, IDEA follow suit.. smaller operators like AIRCEL, MTS, LOOP etc. would wait and watch…. as for BSNL … no comment!

  • Emad June 21, 2009 3:12 pm

    huh! its reliance! so wait n see what happens

  • Deepak June 21, 2009 1:09 pm

    Its good move by reliance,some operator already started this with few VAS but if reliance to launch all VAS in the same pricing model than its really great move. But one problem will always comes which is with all the cellphone service provider that the Activation and D-Activation process is not fast as customer want,like if anybody activated the service for one day and if he/she call/sms to d-activate that than most of the time service providers system would down, same with call center also.
    Like Airtel initiated the Start and End service but not as fast as they said,even now a day cases of Pro-Activation also came that Eaten the balance of the prepaid subscribers without any activation of VAS.

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