Reliance Jio – What Do They Are Up to ? Our Analysis

Reliance JIO Infocomm Logo_bigReliance Jio Infocomm, the telecom arm of Mukesh Ambani headed Reliance Industries is leaving no stone untouched to roll out 4G services to usher a new age of technology in the country. The company have been tied knot even with its competitors like Bharti Airtel, Vodafone, Reliance Communications on different matters.

Jio has made deal with RCom for their inter-city OFCN, intra-city OFCN and 45000+ towers. They will use Viom Networks42000+ towers across the country. They even made deal with arch rival Airtel to share their infrastructure – including inter & intra- city optical fiber network, submarine cables (i2i network), towers (of Bharti Infratel) and more. The company, on the international level is a part of the Bay of Bengal gateway cable system that connects Middle East, South Asia, Europe and South-East Asia under the sea. While the company continues the effort to lay OFC across cities of their own the balanced strategy of creating infrastructure to deliver next generation data connectivity seems to be in the perfect path for Jio.

While Reliance Jio is busy to make more deals with other players we can assume the strategy and future plans of the company.

Reliance jio Voice strategy

Though Jio has won spectrum on 1800MHz band in 14 circles, I don’t think at the beginning they will come up with traditional voice services as they don’t have fallback 2G/3G network. Only way it would be possible if there is another deal with RCom or Airtel to use their 2G/3G GSM or CDMA network. VoLTE is yet to mature, but will Jio take the chance to introduce at the start?  Jio can operate as MVNO over Reliance Communications, but I think all the major moves regarding the launch will be live as soon as new government forms in the center.

VoIP services and OTT services may be a breather for Jio’s initial customers, as Facebook is offering free voice calling also. There are chances that Jio may have their own OTT/VoIP services, powered by Nimbuzz or something else.

Reliance Jio Data-focused plans

It’s almost sure that Jio will target the data as major source of revenue. What I think is they will launch 4G services using LTE-TDD on 2300MHz band initially, and later LTE-FDD on 1800MHz band. At the same time they will keep launching WiFi services to reach existing smart device users.

Unlike Airtel, Jio is making its availability in small towns also, where demand is high. In these zones, Jio’ 4G can bring technological revolution.

Wholesale Data & Bandwidth Seller – More partnerships to follow

Apart from retail data to end customers, Reliance Jio will try its best to become wholesale data and bandwidth seller to other companies including small internet service providers. Jio will offer them sharing the infra (more specifically optic fiber network or cable network), Jio will sell them domestic and international data and bandwidth. Jio will set up more data centers in the country to handle this much of traffic. I don’t see Jio to become FTTH service provider in next 2-3 years, but with so many fiber access they may enter into FTTH services – which will bundle many services under one hood.

I believe there will be some drastic changes in government policies including local-loop-unbundling of BSNL’s existing infrastructure and BSNL and MTNL’s partial or complete privatization. Whatever it goes, Jio will definitely get the advantages of it.

Reliance Jio WiFi – to reach existing smart phone users

Like in Gujarat, Jio will introduce WiFi services in other metros and cities of the country. It will help them to hook existing smart phone or tablet users on their ultra high-speed data services. Definitely they will launch Hotspot v2.0, so that people can easily roam across WiFi networks, easily switch from WiFi to cellular and vice versa.

An initial launch of free public WiFi will also give them a glimpse of usage pattern of different users before the actual launch of Jio 4G.

Monetizing from WiFi is a complex thing, and if Jio offers free 1GB-5GB over WiFi depending upon customers’ usage and more at a low price it will be useful for users.

Technology – Dual Mode LTE, CA-LTE, LTE Multicast, Hotspot 2.0, Cloud, Apps

Jio will use several technology which are relatively newer – dual-mode LTE (both LTE-TD on 2300MHz and LTE-FDD on 1800MHz), carrier aggregation (a part of LTE-Advanced), LTE multicast (broadcast of one event to several customers in a wide area), Hotspot 2.0 (enables global WiFi Roaming, smart switching to WiFi from cellular & vice versa).

Cloud services, which is yet to be popularized in India, will take a roll on the broadband. Anil Ambani headed RCom’s subsidiary, Global Cloud Xchange, earlier known as Reliance Globalcom focuses on delivering the world’s first true cloud ecosystem, in addition to network infrastructure and data center capability enhancements. There are high chances that Jio may tie up with RCom.

Apps will play an important role to increase data demand. Reliance Jio may have their own App store as well as own branded devices.

TV, Security, e-Learning, e-Medicine & other e-Services

Like in Verizon in United States, Jio will try offer triple play service – internet, phone and TV. Jio will have several portfolio under its offerings – TV, sercurity products, e-Eduacation, e-Medicine to bring the country into digital highway.

Reliance Jio Handsets 

Jio will definitely bring their own range of smartphones, tablets, routers and dongles which will support their LTE-TDD network. A 4G smartphone worth Rs 6,000 will break the barrier. A dual support of LTE TD and LTE FDD will be a must in next 1 year or less.

Reliance Jio Retail Presence

RIL has its strong retail presence across the country. Apart from Jio 4G’s kisoks to be available in major locations, Jio will use its own Reliance Digital chain to introduce 4G/LTE to new products to end customers. They can use RCom’s branded stores also to reach maximum. RIL has its own brand, ReConnect under which several smart devices are sold.

Reliance Jio’s Tariff

This will be the most tricky part. If Jio does note make ultra cheap tariff for new customers, people will not go for it. Jio is on the news for very long time and mostly because of its low tariff entry hype, people are just waiting for it. This is Jio competes with itself to keep the promises. Existing users of 3G, EVDO or local ISPs will have to replan their strategy to counteract Jio’s entry.

As a reader what do you think ? Can Reliance Jio Make any difference in Indian Voice and Data Market do let us know your views in comments.

Leave a Reply

37 Comments on "Reliance Jio – What Do They Are Up to ? Our Analysis"

Notify of
avatar
 

Sort by:   newest | oldest | most voted
kunal
kunal
February 16, 2015 8:43 pm 8:43 PM

I feel ril jio is going to completely change india’s digital story….and going by a favourable Govt at the centre. ..It going to b rocking

Krishna singh
Krishna singh
June 29, 2014 8:23 pm 8:23 PM

Is their is big impact on small ISPs ?

Avi
Avi
June 9, 2014 2:39 am 2:39 AM

I really hope R Jio Brings what all of the people waiting here at India.. a Truly unlimited Broadband /4G experience Which is not Backed by supid FUP.. with reasonable Price.

Rock on Mr Mukesh Ambani…

Wincy Thomas
Wincy Thomas
April 21, 2014 2:17 pm 2:17 PM

Even though Reliance Jio will not have a first mover advantage when it comes to 4G LTE, it will be able to differentiate itself from Airtel by providing good data speed. Airtel did start its LTE services initially with Speeds upto 52 MBPS which was later capped to upto 10MBPS. What a waste of LTE technology and customer’s money.

So entry of RJ will definitely make a huge impact on the current market share. Airtel and Vodafone are definitely going to lose its customer base.

D JAISANKAR
D JAISANKAR
April 19, 2014 6:00 pm 6:00 PM

Waiting for Reliance jio…

Jyotirmoy Manna
Jyotirmoy Manna
April 19, 2014 1:48 pm 1:48 PM

Waiting for jio.

B. RAJASEKARAN
B. RAJASEKARAN
April 15, 2014 11:09 pm 11:09 PM

I think the FTTH services of the Jio may hit Broad Band Business of BSNL very much.

B. RAJASEKARAN
B. RAJASEKARAN
April 15, 2014 11:06 pm 11:06 PM

Yes, every one wait for Jio’s entry eagarly. I expect that entry of Jio will once again trigger heavy price war in the Telecom Industry, by the way 1.2 billion Indians will be benefited. Without cheap price NO one can penetrate the market even with better technology.

Sudar
Sudar
April 15, 2014 7:05 am 7:05 AM

I Could see reliance Jio towers even in small towns and rural areas of the country. Unlike all other operators who don’t even have 2G data (max
20-40 kpbs) and make money in the name of 3G from public.

Darshan
Darshan
April 14, 2014 10:49 pm 10:49 PM
From few days even Vodafone 3g is going pathentic in mumbai,what is the problem is 3g network is going very weak like was getting 4 or full bars in 3g but it has gone down to 1 bar also even on Vodafone 3g network H it shows for sometime and it goes to E….I dont understand why Vodafone has done this were it has maximum customers….customer care says to select network manually and they think I am a fool to not know it…After repeatly saying they took my complaint but yet no solution…and the feeling of hatred created when vodafone… Read more »
idea88
idea88
April 15, 2014 11:07 am 11:07 AM

@Darshan, if u dnt mind i wil tell u to go on twitter n write ur concern on Vodafone Twitter acct. n share ur view here if ur problem once solved. Thanks. @all Reliance jio will have so many stargies to tap the market. and what about aircel ??? yes, aircel using Green level stergy to tap market. it is below ARPU than leading operators, but they earning 100-120 p.m. by offering low data pack . So others operator’s feeling that aircel in debt but slowly growing. it earning from where markt dont grow.

Darshan
Darshan
April 15, 2014 12:37 pm 12:37 PM

Finally they replied to my mail after 32 hrs stating that some BTS work is going near my area so I am facing the problem
It will get resolved in 72hrs hope they do it

Aditya Mishra
Aditya Mishra
April 15, 2014 9:06 am 9:06 AM

I agree with you Darshan. I have faced this issue with Vodafone Airtel and mtnl. Its bad that these companies cannot provide a consistent speed in an metro city. So now I am using Airtel 2g data. I am from Mumbai too.

samrat
samrat
April 15, 2014 7:36 am 7:36 AM
@Darshan Totally agree with you darshan. Well am frm delhi & using Vodafone on note 3. Believe me fr d last two months or so they hv drastically reduced their 3g speed. Don’t knw whether tht is intentionally or some network related problems. However I highly doubt tht there r sum technical problems. Nw a days am getting 0.95 to 1.56mbps max speed on 3g in delhi. Its so annoying. Earlier I was getting 9 to 13 mbps according to my speed test. I think Vodafone has degraded its 3g services or jst encouraging us to opt fr 4g. Really… Read more »
imahesh
imahesh
April 15, 2014 2:28 am 2:28 AM

If you high speed data services in Mumbai go for CDMA because GSM 3G plan and network not good

wpDiscuz
  • Most Discussed
  • Trending

Subscribe to our email newsletter

Critics/Analysts

Sunny l SaYed Ejaz l SS l VIJAY MISHRA

AKHILESH KUMAR SHUKLA (DTH) l Colorado

Shashikant Mane l SE l Pallab

Recent Comments