India’s leading mobile service operator Reliance Communication and Idea Cellular has been pulled up by the Advertising Standards Council of India (ACSI) for running misleading ad campaigns “fastest mobile Broadband Service in India” and “Walk When you Talk” respectively during July to October 2009.
According to ACSI Reliance Mobile failed to substantiate its claim of television commercial (TVC) that it is the ‘fastest mobile broadband service in India as it ‘ with comparative data of other mobile services.
Another telecom major and 3rd largest GSM mobile service operator Idea Cellular upheld for its campaign of “WALK WHEN YOU TALK”. According to ACSI, The Walk When You Talk ad campaign of Idea Cellular encouraged Unsafe Act of Walking while Talking on the mobile phone.In this campaign Some action sequences as depicted in the TVC, shows dangerous practices and manifest a disregard for safety without justifiable reason. However both telcos assured ACSI for appropriate modification in the ad campaign and TVC.
Idrees January 6, 2010 at 3:28 pm
What modifications have been done,i watched the same’walk’n talk ad yesterday
Sanjay Bafna January 4, 2010 at 1:37 pm
Dear Saket, Your comment was not deleted its was automatically goes to the SPEM folder just because it content the refer link.
Saikat C January 4, 2010 at 1:23 pm
sanjay bafna , i posted this comment below. But it was deleted by your site. Please inform whats your criteria for publishing comments, so that we do not waste our time on writing comments. Thanks.
@vinu cherthala
Check here
http://www.ascionline.org/regulation/ASCI_complaint_form.pdf
vinu cherthala January 4, 2010 at 11:44 am
@Saikat C
How to make a complaint? any website?
Saikat C December 29, 2009 at 10:52 am
@rajiev
@Bhanu Pratap
Any commoner, even you can lodge a complaint with ASCI against an advt. which you find to be objectionable. But you will have to substantiate / justify your claims. If they find it to be true, necessary action will be taken.
Suchisuvra Sen December 29, 2009 at 10:25 am
@rajiev
quite true……
Bhanu Pratap December 29, 2009 at 9:55 am
Nice to see government action on Reliance & Idea misleading acts, i would like to see huge fines paid by them.
rajiev December 29, 2009 at 9:33 am
mere khayal se jaise film ke liye censor board hota hai waise ad ke liye bhi board ho.phir jago grahak jago kahne ki zarorrat hi nahi hogi.it’s my opinion if wrong than forgive.
Sachit December 28, 2009 at 10:24 pm
Finally, the government sees Reliance performing misleading acts, i would like to see huge fines paid by them and compensations given (Although it is highly likely that it is not going to happen
)
Chandan December 28, 2009 at 9:49 pm
Reliance is WORST in service providing. From so many days I am struggling to activate my Data Card. #1 useless Brod band and Stupid service
Debopratim Roy December 28, 2009 at 9:08 pm
@kaushik
What a thought sirji….Jai ho!! Aur woh bhi aap ke mind se yeh thought aaya abt BSNL dekh ke aacha laga.
Tabarak Muhammad December 28, 2009 at 8:09 pm
I dont understand the concept of daily rental for prepaid numbers
Tabarak Muhammad December 28, 2009 at 8:07 pm
instead of broadcasting misleading ads y nt companies launch any new tariff without any packs/ any daily rental to attract more new customers and retaining old customers.
here is an example of the plan
calls to own network 10 paisa/min
other networks 40 paisa/min
landlines 99 paisa
SMS 1 paisa/msg
y nt they try an innovative plan as of above?
zareef December 28, 2009 at 6:28 pm
Lol yar then max adds on tv are fake 8-|
Saikat C December 28, 2009 at 5:50 pm
@Arif
Yeah, have you ever noticed : Hamare cold drinks me asli nimbu nahi hota uska artificial flavour hota hai, lekin Washing Powder me lots of Asli nimbu hote hai ?! XO
Arif December 28, 2009 at 5:15 pm
It is good. All those who give misleading advertisement will learn lesson from this.
Vinay Kanadeval December 28, 2009 at 4:54 pm
1st read full news and after that make any comments
idea December 28, 2009 at 4:45 pm
kYA WORNG ADD KIYA MAY I Know
Saikat C December 28, 2009 at 4:25 pm
This idea campaign is objectionable. But the fairness cream ads where dark-complexioned ppl are shown as losers and unwanted, are even more objectionable. Unfortunately there are lot of such examples. But still its good small step in the right direction.
Suman December 28, 2009 at 4:00 pm
What a shame..
ToiN Ghai December 28, 2009 at 3:42 pm
Idea Cellular wrong ad kiya and sabko ulloo banaya.
Dataoneinfo December 28, 2009 at 3:01 pm
You are absolutly correct.
Prasath J December 28, 2009 at 2:02 pm
I expected this when I first saw the Idea’s “Walk, when you talk” ad.. But this is very much expected by them imho, since this contro will increase publicity for FREE anyway…
kaushik December 28, 2009 at 1:52 pm
BSNL may be not the best in Mobile coverage
but in case of brodband it is 1000 times better than Reliance,airtel,idea,aircel etc
with RC 125 with 15 days validity u get unlimited access to internet which is the best among kolkata
its my personal opinion