Reliance communication today announced that it has partnered with 3rd space a UK based mobile marketing company to launch advertising funded videos on Reliance Mobile platform under the agreement 3rd Space will supply mobile video content to Reliance Communications and will offer premium content such as Who wants to be a Millionaire, Bollywood Songs and Films alongside the world’s leading sporting content, available on every data enabled handset within the Reliance network.
Customers will now have access to the best free content in exchange for watching an advert embedded within the video. Reliance Communications has been the leading pioneer in bringing innovation in the mobile advertising space to India.
Speaking about the partnership Mr. Krishna Durbha, Head- Value Added Services, Reliance Communications said, “Our tie-up with 3rd Space will be mutually beneficial. It will not only increase the viewership but also the revenue for both companies. Besides, the application offers an outstanding video quality hitherto not experienced by mobile users and will be accessible on every handset in our ecosystem. Our initiative will act as a launch pad for ad-funded videos in India with more exciting things to follow.”
Warwick Hill, CEO of 3rd Space, said, “India is a very dynamic mobile marketplace with many companies creating innovation. 3rd Space, being one of the world’s leading mobile marketing companies, is well positioned to support Reliance’s innovative approach to mobile TV. We are extremely proud to have been selected by Reliance to assist them grow their Value Added Services business. We look forward to working with such a respected operator.”