Students are ready to pay more than double if they are provided the right services, these are initial findings of the survey recently conducted by MoMagic Technologies, Noida based VAS company.
The survey provides a clear picture as to the present state of VAS users and their needs and requirements in the future. MoMagic is using the information available from the survey and plans to implement it to a certain extent for the large number of VAS users in India.
Apart from services, two more important findings indicate that price is a major issue for minimal use of VAS services and that the major medium through which they know about the services are through SMS and Advertisements.The survey provides a clear picture as to the present state of VAS users and their needs and requirements in the future.
The study was conducted among the students of a premier Management Institute to know more about the VAS users and their needs. The survey covered tier 1 and 2 cities and rural areas. Targeted segment were usually users of low cost phones from every segment of the population.
The major services that were focused on were Infotainment, MCommerce, M Health, M Education and Agricultural. These services are the most used and sought after. There is also a huge demand for newer services in future as well.Currently services and applications for music downloads, social networking, video and mobile gaming are the most used services. Half of the users surveyed were avid users of these services.
Are you ready to spend double the price if you get the right service ? Do let us know via comments.
Ganesh June 13, 2012 at 5:04 pm
Holy crappy survey!!! It’s just a lie…
Ratan June 13, 2012 at 11:00 am
True.
I will be more than happy to pay if I get the right content on my mobile phone.
Amit Deb Biswas June 12, 2012 at 7:56 pm
what the fake survey!!!!!
Jagannath June 12, 2012 at 7:37 pm
Fake Survey….
I am a student myself & am not interested in such costly & almost useless services !
Amit June 12, 2012 at 7:18 pm
I agree with all of the above persons… Stupid and Idiotic Survey..
PC Sharma June 12, 2012 at 6:26 pm
I am of the opinion that the Internet Packs have replaced almost all the VAS offered by the Telecom Companies. The reason for this perception is very simple i.e. you get what you want at the Internet then why to spend additional money for the similar services. At Internet you get music, games, updated news (be it political, sports, or any other). It appears that the survey is done with some malafide intentions to provoke the students to spend more on those services which are far cheaper at the Internet then the Telecom Companies tariff.
sandeep June 12, 2012 at 5:41 pm
@Harish
exactly..When u can use a gprs packs nd get this on the internet,which moron/morons said that they will spend more on VAS????
Harish June 12, 2012 at 5:33 pm
Why would any student subscribe for these packs when we can find all of the things on internet and a simple data pack recharge would suffice all the needs for songs to jokes and all other entertainment.even when students don’t subscribe to vas these companies extract double by deducting the balance. Especially VODAFONE,the most idiotic company on face of earth.
Raghu June 12, 2012 at 5:25 pm
@sukaadi
agree with you. they have to fight to get the money back. i do not agree with the survey results.
sukaadi June 12, 2012 at 4:53 pm
stupid survey…. why Students will waste their money on these VAS?
In most of cases, students will quarrel with CC executives to cancel and refund their money of the self-activated VAS!!!
dskushwaha June 12, 2012 at 4:39 pm
The survey results are manipulated. Who wants idiotic Jocks or stinky GK Facts & Fitness tips. News & Sports Alerts are also of no use as the alert is often received too late.