Idea Cellular which launched the new brand campaign ‘Idea Heaven’ recently with bunch of humour-laden TVCs that promote the brand’s 3G smartphone apps, talking about how an idea can change one’s afterlife experience.
Idea has rolled out a 360 degree campaign to reach out to the audience, utilizing all traditional and emerging media platforms.To amplify the campaign further in the state, a robust outdoor campaign has been rolled out across 30 cities in the state.
One innovation that has already created a buzz around the campaign has been executed in Ahmedabad at Panjarapol circle, one of the busiest traffic junctions in the city. The innovation has been done for one of the creative promoting Idea 3G Smartfone heavenly applications for ‘Health’.A large cutout of Abhishek Bachchan and Idea 3G Smartfone cutout with golden wings where wings are flapping.
Flapping wings coming out of Smartfone captures the heavenly essence of the communication and the Halo effect created around Abhishek adds to the heavenly feel, attracting a lot of attention of the people.Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in Telecom but across categories.
Idea ad and its support campaigns and initiatives have been appreciated for their innovativeness and Gujarat being one of Idea’s leading telecom circles the utilization of this outdoor medium to reach out to our subscribers is to sensitize them about the new heavenly applications available on Idea 3G smartphones.
The innovation has been conceptualized and executed by Bates Wallstreet.
rohit June 2, 2012 at 9:05 pm
1GB data cost Rs. 90 with validity 30 days… Tata Docomo gives us this opportunity in Maharashtra & Goa circle.
Jagan T June 2, 2012 at 8:58 pm
The Idea Ad repeatedly played in this IPL season. But personally i dont like the ad. Not attracting.
Saurabh June 2, 2012 at 7:17 pm
Just like any other telco, Idea also has a big budget for advertisement but it’s also a true fact that ads don’t do much in India and its the service price which matters the most. If telecom companies want users on 3G, it would be better if they cut advertisement budget and bring down 3G plan cost. Though recent cut is good but still not the one which can make users to go for service without a second thought.
@Telcos, Bring 1GB data cost upto Rs.100 and 2GB for 150 and just look at the jump you will have in your 3G subscriber base. Make 2G plans more cheap like they were before i.e 2GB within Rs.50 and Unlimited @Rs.90-100. If it does happen, we will witness a revolution called the, “Data Revolution”
But the main problem is the limited spectrum and to some extent the availability of 3G. 3G is not present everywhere like 2G i.e GPRS/EDGE. The revolution can only come from small towns and villages but unfortunately 3G is not present there. Again, we need 3-5 years for 3G to mature.