OMH SIMs give CDMA Services a Boost

After the successful launch of OMH (open market handset) SIM Card for CDMA Mobile services in India the CDMA mobile service providers received a significant boost.

India’s leading CDMA operators, technology maker Qualcomm, along with handset manufacturer Micromax, projected a strong growth for the CDMA handsets market in India, with the expected launch of at least 25 new OMH-capable handsets in the year 2010 from leading Indian and global OEM brands.

These handsets will range from basic multimedia models to smartphones and will be priced from Rs.1500 to Rs. 10,000 plus. All Indian CDMA operators like Reliance Communications (RCOM),Tata Teleservices (Tata Indicom), Sistema Shyam (MTS India) and Virgin Mobile India are OMH complaint. They offer OMH SIM cards and support OMH handsets on their networks.

Sandeep Sibal, Country Manager and Vice President of Technology, Qualcomm India & South Asia, said, “We are here to celebrate the growing success of OMH initiative since the first commercial launch in August 2009. India being the second largest CDMA market in the world, with over 110 million subscribers, was the launch market for OMH initiative. Today commercial OMH handsets are available from Samsung and Micromax with OMH SIM cards from all Indian CDMA operators. We expect 25 OMH handsets to be launched this year, ranging from entry-level multimedia to smartphones, half of which will have EVDO high-speed data capability.”

While basic handsets will have features like FM, MP3, camera and data capability, the feature-rich handsets and smartphones will have high-speed internet access for consumers and the ability to enjoy applications like social networking (Facebook, Orkut), rich multimedia (streaming audio and video, mobile TV), faster e-mails and downloads, and a host of other applications like Twitter and instant messaging.

Vrajesh Shelat, Head Wireless Data Business, Reliance Communications, India’s largest integrated communication services provider, said, “OMH has done exceedingly well in India, offering wider choice of devices to consumers and ease of access with OMH SIM cards, which work seamlessly for experiencing multimedia and internet services leveraging high-speed data networks of CDMA operators. OMH has enabled enhanced time-to-market capabilities for OEMs, and more flexibility and efficiency for operators to expand voice and data services.”

Ajay Mathur, Senior Vice President and Head Consumer Marketing, Tata Teleservices Limited, the country’s fastest-growing dual-technology telecom service provider, said, “The OMH initiative is critical from a consumer point of view and this platform will give a tremendous boost to the high-end smartphone category with rich data downloads and video-streaming capabilities in India and competitive pricing. In a short span, we have seen around 15-20% growth from the open market initiative.”

Vikas Jain, Business Director, Micromax Informatics Limited, the leading Indian mobile handset manufacturer, said, “We will launch six more OMH handsets in next six months in the sub-Rs 6,500 price segment and these will include high-end multimedia and EVDO capabilities (E360 with high-speed internet access, E500 a full touch EVDO handset and a dual smart phone with a Android operating system).”

Atul Joshi, Chief Sales Officer, MTS India, the mobile telephony services brand of Sistema Shyam Teleservices Limited (SSTL), said, “Open Market Handsets in the Indian market has provided a great platform for the CDMA operators. OMH handsets and EVDO enabled smart phones will change the profile of the CDMA technology operators in India. The aspirational class will be onward with CDMA blurring the gap between competition and CDMA players.

Deval Parikh, Chief Officer of Handsets, VAS and Procurement, Virgin Mobile, India’s first national youth focused mobile service brand, said, “For OMH, the biggest opportunity is in the handset segment in the price range of Rs 2,500-Rs 9,000, with a focus on the youth category. With OMH expanding as a global initiative, larger device volumes across geographies will play a critical role in lowering handset prices.”

OMH is an industry initiative led by CDMA Development Group (CDG) to enhance the CDMA ecosystem by offering a greater selection of devices through multiple distribution channels. The CDG is working with over 50 CDMA operators, device and R-UIM/SIM card manufacturers and distributors worldwide to bring more OMH devices to market and assist operators to configure their networks to support OMH.

OMH enables operator-specific network configuration, service provisioning and subscriber-identity data to be moved from the handset’s internal memory onto a next-generation OMH SIM card. By doing so, the handset becomes a generic device that can be sold on the “open market” and used by multiple operators, providing consumers a greater selection of CDMA devices and the flexibility to select the operator and mobile data services they desire. The open market model also improves device time-to-market, expands distribution channels, and reduces inventory risk for manufacturers and operators.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

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  • prashant jadhav November 28, 2012 at 3:53 pm

    i have purchases samsung galxy ace sch-i589 handset. which is supported relience omh but can not support bsnl cdma sim please help me about that problem.

    your faithfully
    jadhav p r

    Reply
  • aparna November 22, 2012 at 11:49 am

    please tell me earliest date

    Reply
  • aparna November 22, 2012 at 11:48 am

    where should i get OMH Card would you please tell that

    Reply
  • Naresh Pendem April 19, 2012 at 8:27 pm

    I have a Motorola Droid Global device. it does not have OMH capability. how can I unlock it to OMH capable handset. Since it is imported from USA it has been typically configured to work with indian CDMA Networks (non-OMH).

    Reply
  • Ravi Shekhar February 27, 2012 at 12:30 am

    @Sandip P Mankikar
    OMH RUIM costs no extra charge and even you can purchase it from a retailer or visit operator’s store.
    @mk
    Visit nearest store of Tata Docomo.

    Reply
  • mk February 26, 2012 at 11:05 pm

    where we can get OMH SIM card for TATA CDMA .

    Thanks & Warm regards,

    Reply
  • Sandip P Mankikar December 16, 2011 at 10:59 pm

    I have purchased Samsung CDMA Mobile handset ( SCH M369) Model_Quarty keypad. In this phone there is a facility of Mobile TV. To avail this facility it required OMH Sim Card. i would like to know the charges for the same .and where will get this SIM card. Please help in this matter.

    Reply
  • ABHISHEK November 6, 2011 at 8:13 am

    when i am connecting internet through omh sim my modem initialised with another NO. I dont know why

    Reply
  • suresh October 19, 2011 at 1:23 pm

    where to get omh sim for samsung I559,

    Reply
  • Soumyakant October 10, 2011 at 7:56 am

    @Shabbir Qadri
    Coz in real CDMA technology is vry expensive than TDMA(GSM). Thats why in India CDMA is not so popular. But CDMA is a very advance technology than TDMA. Thats why CDMA handset is expensive.

    Reply
  • swapan lahiri September 18, 2011 at 9:12 pm

    I have purchased Micromax Q5C model and require OMH CDMA card. Kindly let me know where to obtain it from? urgent

    Reply
  • saimohan September 13, 2011 at 12:31 pm

    how to apply omh card for cdma micromaxQ5c handset

    Reply
  • francis rodrigues September 12, 2011 at 12:01 pm

    where is omh sim card available

    Reply
  • Shabbir Qadri July 24, 2011 at 2:01 pm

    Why CDMA Handset costly compare than GSM Handset??

    Reply
  • N Patil July 23, 2011 at 3:01 pm

    i brough samsung galaxy mobile 2month back. i have frequently visited the local and some of the tata centre for OMH cards……..i dont know what is the company policy towards this market . I am fustrated since i am not able to open my mail through my handset.I am now thinking to change the network provider to Reliance….if in next one moth i am not able to get those card i am force to do so….
    can those relationship manager hear my voice………

    Reply
  • Vivek July 15, 2011 at 1:28 pm

    Hi, i am user of Samsung guru 559 (CDMA). i want to know how download wallpaper through Brew service. thank you.

    Reply
  • anis khan May 19, 2011 at 4:41 am

    how can i use internet in omh,using a cdma

    Reply
  • chandubhai patel April 3, 2011 at 11:09 pm

    I have bought Samsung Corby sch 339.I have activated the reliance cdma plan on my mobile.There is no issue related to images/photos opening.But whenever i am trying to open mobile video but it is giving me the error message “DNS failed”.and my pc net conection modem not found.I called to customer care of reliance & he told me that your mobile is not compatible.Can you please help me?[nvl-…

    Reply
  • SANJIB GHOSH March 28, 2011 at 4:47 pm

    I have a tata photon conection in samsung corby TV (CDMA). I have also internet facility, but till begining I could not open my email id (indiatimes), irctc login etc. can anybody solve my problem. My Phone No : 9239477176.

    Reply
  • irfan September 7, 2010 at 1:05 pm

    how can i use internet in omh,using a cdma

    Reply
  • ganesh June 13, 2010 at 9:30 pm

    hi i am user of cdma networks ,resently i purchased samsung duos w259,in that their is no option to do internet from cdma network in mobile why……? is not possible aaa

    Reply
  • abhi May 23, 2010 at 2:32 pm

    i am searching for this omh Sim from last one month onwards, till now i dnt know were do i find, isn’t they released Sim or not

    Reply
  • saket March 22, 2010 at 11:16 pm

    rajiev :
    samsung is another option

    they don’t provide sim card

    Reply
  • rajiev March 22, 2010 at 11:14 pm

    samsung is another option

    Reply
  • saket March 22, 2010 at 11:10 pm

    virgin omh sim still not available in market?

    Reply
  • motta February 27, 2010 at 8:39 pm

    Fahad :
    @saket
    dude they are already providing cdma services through out india…hope u knw about their vill services (may b spell mistake)

    off-course they are providing WLL(wireless in local loop—Fixed wireless) service using cdma technology (and in many parts using evdo-rel 0 technology for data services).. WLL is not full fledged mobile service.. It is just an alternative for land lines where providing new landline connection is not viable(economically or technically).. It does not even offer inter city roaming with in circle..

    Reply
  • Fahad February 27, 2010 at 1:21 pm

    @saket
    yup i know yaar…
    But i said only about their cdma services which they have been providng frm many years…say 5 yrs

    Reply
  • Fahad February 27, 2010 at 1:21 pm

    @saket
    yup i know yaar…
    But i said only about their cdma services which they have providng frm many years…say 5 yrs

    Reply
  • saket February 27, 2010 at 1:07 pm

    Fahad :
    @saket
    dude they are already providing cdma services through out india…hope u knw about their or vill(may b spell mistake) services

    bsnl is not providing sim/omh card in cdma, and no roaming,
    also didn’t upgrade to 10 digit mobile number

    Reply
  • Suchisuvra Sen February 27, 2010 at 12:27 pm

    @Fahad
    You are right.

    Reply
  • Fahad February 27, 2010 at 12:09 pm

    @saket
    dude they are already providing cdma services through out india…hope u knw about their vill services (may b spell mistake)

    Reply
  • Fahad February 27, 2010 at 12:08 pm

    @saket
    dude they are already providing cdma services through out india…hope u knw about their or vill(may b spell mistake) services

    Reply
  • saket February 26, 2010 at 8:37 pm

    Observer :
    the point is that, why the OMH concept / technology got delayed? Probably that’s the reason CDMA could not take off well as compared to GSM.

    Now time has come to grow CDMA market
    also competion is incresed with MTS, and bsnl on way to launch

    Reply
  • Observer February 26, 2010 at 4:45 pm

    the point is that, why the OMH concept / technology got delayed? Probably that’s the reason CDMA could not take off well as compared to GSM.

    Reply
  • saket February 25, 2010 at 9:19 pm

    motta :
    @saket
    You sure bsnl have plans to offer cdma mobile service.. Yes they already have cdma network being used for tharang, evdo data etc.. But it think they have long buried any plans for full fledged cdma service.. And rest of your vision i agree or atleast hope for it..

    u can chek on bsnl website, they have tariff for prepaid serice with full mobility.
    Also they have also given 10 digit mobile numbr code by DOT.
    e.g. 9684-bsnl cdma maharashtra

    Reply
  • Jigyasa February 25, 2010 at 8:15 pm

    Pahale hi OMH SIM Laya hota to…

    Reply
  • motta February 25, 2010 at 8:03 pm

    @saket
    You sure bsnl have plans to offer cdma mobile service.. Yes they already have cdma network being used for tharang, evdo data etc.. But it think they have long buried any plans for full fledged cdma service.. And rest of your vision i agree or atleast hope for it..

    Reply
  • saket February 25, 2010 at 8:01 pm

    Prasath J :
    ^^^^^
    Though OMH seems promising, it is NOT as strong to agitate GSM market, atleast for few years…

    it is if customer has choice to choose from new range of 25handset, with price of 5000-25000, with EVDO
    facility
    And rgsm not performing well, then customer will choose OMH, so it promising growth in cdma market.
    Also new companie like olive, LG will also join soon,
    so after year u won’t find any opertor lock handset, exept, bundle offers

    Reply
  • Sandy February 25, 2010 at 6:57 pm

    finallly there is something happning in the CDMA space in terms of handsets. There is lot of opportunities for handset makers to market their products.

    Reply
  • Prasath J February 25, 2010 at 5:53 pm

    ^^^^^
    Though OMH seems promising, it is NOT as strong to agitate GSM market, atleast for few years…

    Reply
  • saket February 25, 2010 at 5:19 pm

    IG :
    will all these phone be introduced by only Micromax….??

    samsung also.
    soon u will find peopl;e more interesed in cdma service than gsm

    and after mnp,
    cdma will grow faster with omh sim and hndset,

    waiting for bsnl cdma service to launch,

    MTNL to join hand in omh category

    Reply
  • IG February 25, 2010 at 4:07 pm

    will all these phone be introduced by only Micromax….??

    Reply

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