In time for the upcoming launch of the Nokia Lumia 800 and 710 smartphones, Nokia India today unveiled its all-new and refreshed retail strategy to consumers in Mumbai.
The Nokia Lumia 800 is likely to be priced at Rs.29999 and the 710, at Rs 19999, said Prashanth Mani, Regional General Manager(West), Nokia India. The pre-booking for both smartphones already started at Nokia stores as well as its website.
Under its “Amazing Everyday campaign” the company will involve television and print advertising, besides digital and social media promotions, mall activations, Flash Mob and road shows.The launch will cover six major cities, and expand to more in a subsequent phase.
As part of this initiative, over 5000 of Nokia’s top retail stores across the country will sport a stunning new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture.
Prashanth Mani, Regional General Manager (West), Nokia along with Indian Tennis Player, Sania Mirza unveils bold new retail format for the Nokia Lumia family and Rolls out ‘The Amazing Everyday’ campaign in Mumbai
A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones. Nokia CARE Experience Centres (NCEC) outlets have also been refreshed to offer the Lumia experience to consumers. Additionally, Lumia consumers will get special benefits that include no queuing, free home delivery and expert guidance.
Nokia further announced the launch of its 360 degree digital and marketing campaign for consumers in Mumbai. Titled ‘Amazing Everyday’the campaign will aim at making everyday moments more amazing with unique experiences created for the consumers across the city.
anoop January 7, 2012 at 11:24 am
@Ramratan friends i bought nokia 701 hoping that it will support skype but nokia has not launched skype for 701 eventhough they have partnership with microsoft who is currently owning skype..its totally a waste of investing such a huge amount in BELLE..i am not criticising on any thing..i am just feeling sad for the investment i made..hoping NOKIa will Help me soon
Tremerin D'souza December 15, 2011 at 11:28 am
Excellent mobiles by Nokia their designs are challenged by none,but could have kept cost slightly lower at 25k then it could compete with Galaxy-s2.
anuj December 14, 2011 at 10:50 pm
I don’t see the lack of front facing camera is really big issue. I don’t remember since when I used it last time on my N8. Freshness, fluid & smooth UI, functional OS with quality applications, sturdy hardware and build quality are more important things. And within few months, probably after the launch of Nokia Lumia 900 aka Nokia Ace, cost of this phone will drastically come down and those who need more features and front camera will get such option in Nokia’s Windows Phone lineup.
Amit.g December 14, 2011 at 10:19 pm
@Asif
Nokia is going to release Nokia Lumia 900 ACE for people like u who want front camera… Phone is expected to launch in another 45 days. One thing u must agree is that No maker has ever designed phones like how Nokia designs. Start from 6600, 7610,6630,N8,C7,N9,Lumia 710 etc etc etc… Check with samsung,,, U will find the same old design.. Interms of build Quality Nokia is far ahead than other competitors, Lumia 800 is the best example…
Fahad December 14, 2011 at 7:18 pm
where are android and apple fans…
unable to c their comments
Ramratan December 14, 2011 at 5:10 pm
Who cares for the front camera if they make a good product? it is just a matter of interest for the a single person out of thousands. Before whining on Windows Phone at least use it first then you will realize the world was how much complex?
Asif December 14, 2011 at 4:04 pm
Rs.30,000 and NO front camera for Video Calling! Nokia is a JERK! Why did Microsoft buy Skype for $8 billion if didn’t want to provide Video Calling in first place on its Windows 7.5 OS! Before anyone says that since Windows Mango 7.5 does not support Video Calling, Nokia did not add a front camera… I want to say them Microsoft can always add such features through a software update, but Nokia users cannot add front camera after buying the phone!
Also, for a Rs 30,000 phone… just 720p video recording instead of 1080p which is an industry standard. Both Nokia and Microsoft are JERKS! Good Jodi!
anuj December 14, 2011 at 12:48 pm
@Arif
Have you ever tried a Windows Phone? It also has most of the applications free on Windows Marketplace. And there are many India specific applications available on platform which are also free. First try the new in market and then recommend. Time changes, so does technology.
Arif December 14, 2011 at 10:52 am
Better to go for Android phone. Lot of FREE apps.
anuj December 14, 2011 at 12:18 am
@Tarun del
World is not anymore same buddy. Rupee is falling as low to 53.20 against dollar. Import is costing significantly higher for multinational companies like Apple and Nokia who mainly manufactures phones in China and other eastern countries. The current exchange rate is resulting into 4-6K price hike for high end smartphones in India. Don’t expect a latest Apple product at 30K in India now and don’t expect high end Nokia at under 25K.
kushang December 13, 2011 at 8:49 pm
I believe there’s a spelling mistake on 2nd para last line. It should be Nokia Stores.
Tarun del December 13, 2011 at 8:26 pm
They are again making a mistake…instead of wasting so much money on large scale advertisement why not give reduction on MRP of these phones…..The crowd will automatically buy the phone if it will come under their purchasing power..
+ give some special reduction and exchange offers to owners of other high end smartphones like N8, N9 etc….
aah! 29999…is worth apple phone……i am bleeding now
Fahad December 13, 2011 at 5:59 pm
way to go nokia….
best of luck
Amit.g December 13, 2011 at 3:35 pm
Good Nokia Lumia 800 is already the best seller in UK,France and other countries where it is released. For India Lumia 710 will be the center of attraction!
Amit Deb Biswas December 13, 2011 at 3:10 pm
Nokia 888 is going to be world’s best phone ever!! Oh what a phone…….