Nokia India sets a national record certified by the Limca Book of Records 2012 for organizing the largest gathering of twins in India at a single venue.
‘Nokia’s Twins Day Out’, a first-of-its-kind festival organised to unveil Nokia’s new dual SIM phones Nokia C2-00 and Nokia X1-01 - saw the presence of 63 pairs of twins of different age groups under one roof on June 4, 2011 in New Delhi as earlier we shared on TelecomTalk.
Nokia ran a digital and radio campaign for about four weeks inviting the twins in the city to launch the new Nokia dual SIM phones and become Nokia’s Brand Ambassadors for a day. The festival saw the presence of twins aged between 15 months to 48 years enjoying themselves as they participated in games and various fun activities organized by Nokia. The event was especially designed and themed around ‘the twin power’.
