Nokia Adjudged India’s Most Trusted Brand for Third Year in Row

World’s leading handset player Nokia has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India, marking Nokia’s recognition as India’s most trusted brand for three consecutive years. Nokia has appeared in the survey since 2005, and has held the first position in 2008, 2009 and now, 2010.

Nokia’s leadership rating over the years in this survey is also an indicator of the dramatic impact mobility has on India’s consumers over the years. India has been among the fastest growing telecom markets in the world with an estimated current mobile subscriber base in excess of 670 million subscribers.

“Nokia has always been a consumer-centric company and a consumer award for ‘trust’ is the pinnacle of all awards. This award is a testament to our team’s deep focus and determined efforts to better understand the needs of the evolving Indian consumer and connect with them. Our initiatives for India – ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks – are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers,” said D. Shivakumar, Managing Director, Nokia India Pvt. Ltd.

The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile phone call was made on a Nokia phone using Nokia network on July 31, 1995.

Brand Equity’s ‘Most Trusted Brands’ survey judges 300 brands from consumer products and services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.

G mustafa taj May 5, 2011 at 9:44 am

I think I managed to install it ^^

Anirban September 3, 2010 at 9:08 pm

Madhumita Sen :
@Anirban
Whats the process of getting this extended warranty ?

Just go to your nearest Nokia Care (with buying receipt) & ask for extended warranty service. The price amt depend on your Mobile handset (low-end or high-end).
Example- Nokia 2323 extended warranty amt Rs.140 for 1 year.
In case of Nokia 5800 you pay Rs.512 for 2 years.
I have ask them it’s a limited period offer you can avail this as soon as possible.
The extended warranty period starts just after handset original warranty period end.

Raccoon September 3, 2010 at 3:58 pm

@Madhumita Sen
In that case it has nothing to do with Nokia in particular. I’m sure the extended warranty can be had for any other brand.

Madhumita Sen September 3, 2010 at 2:53 pm

@Anirban
Some Retail chains are offering this extended warranty service across all brands.

ANIRBAN September 3, 2010 at 2:49 pm

Anirban :

ANIRBAN :

Anirban :congratulation Nokia…@vivek Samsung mobile phones rank 54

Samsung’s rank is 54??so what are the other brands between 2 to 53??micromax,zen,karboon???haa haa haa.great joke of the year.

Brand Equity Survey is the most popular survey done by Brand Equity (Times of India Group). Every year they survey among all the brands (like mobile phones to FMCG products, Home care products, Best service sector etc).Every year they publish 100 product list. The survey done through asking some question. Their target group of people age between 15-25 & 26-45 years.
This year top 10 brands are-1.Nokia Mobile Phones, 2.Colgate, 3.Lux, 4.Dettol, 5.Britannia, 6.Lifebouy, 7.Clinic Plus, 8.Ponds, 9.Fair & Lovely, 10.Pepsodent.
So in 100 brands Samsung Mobile Phone rank 54. Don’t think about crap Chinese phones. People of India can’t trust in this products.

If this is the real procedure then it’s acceptable.Thanks dude for this information.

Ravi September 3, 2010 at 11:44 am

@Raghu

Nokia hav much more access all over the India with nokia stores & service centers than dat of samsung.And Till now people chose Nokia for budget phone.

But yes in case of multimedia phones Samsung doing really well.

Madhumita Sen September 3, 2010 at 11:04 am

@Anirban
Whats the process of getting this extended warranty ?

Raghu September 2, 2010 at 11:13 pm

i think Samsung comes first and after that Nokia. this is not correct information.

Anirban September 2, 2010 at 8:12 pm

I m using both Nokia & Samsung. Recently Nokia introduce Extended warranty program. Just pay a little your warranty will be extended 1 or 2 years. My Nokia 5800 have now 3 years warranty. So which mobile brand give this facility?

Anirban September 2, 2010 at 7:49 pm

ANIRBAN :

Anirban :congratulation Nokia…
@vivek Samsung mobile phones rank 54

Samsung’s rank is 54??so what are the other brands between 2 to 53??micromax,zen,karboon???haa haa haa.great joke of the year.

Brand Equity Survey is the most popular survey done by Brand Equity (Times of India Group). Every year they survey among all the brands (like mobile phones to FMCG products, Home care products, Best service sector etc).
Every year they publish 100 product list. The survey done through asking some question. Their target group of people age between 15-25 & 26-45 years.

This year top 10 brands are-
1.Nokia Mobile Phones, 2.Colgate, 3.Lux, 4.Dettol, 5.Britannia, 6.Lifebouy, 7.Clinic Plus, 8.Ponds, 9.Fair & Lovely, 10.Pepsodent.

So in 100 brands Samsung Mobile Phone rank 54. Don’t think about crap Chinese phones. People of India can’t trust in this products.

ANIRBAN September 2, 2010 at 7:40 pm

All These crap surveys are like bull shit…

Amit.g September 2, 2010 at 6:38 pm

never trust these crap surveys n awards.samsung mobiles are far bettet than nokia.

Raccoon September 2, 2010 at 6:25 pm

Nokia and consumer centric? Hehe!! Economic times is dishing out rubbish. Well, they offloaded a dud mobile which was faulty out of the box, and refused to change it no matter what… even though after 3 repair attempts their service center was unable to fix it.

Nokia may have been good in the past. It neither has the quality nor reliability nor design going for it now.

ANIRBAN September 2, 2010 at 5:59 pm

Anirban :congratulation Nokia…
@vivek Samsung mobile phones rank 54

Samsung’s rank is 54??so what are the other brands between 2 to 53??micromax,zen,karboon???haa haa haa.great joke of the year.

ashR September 2, 2010 at 11:28 am

@anurags
m also waiting for c3

Keshav Jha September 2, 2010 at 10:26 am

Congrats Nokia. I also trust upon you. I want to request you just one thing, that introduce GSM+CDMA phone as early as possible.

Kiran September 2, 2010 at 8:19 am

Proud to be nokia customor im my family all r using nokia mob.. Me n70 my bro n73 dad nokia 2600 n mom nokia 3220.. Nokia rocks keep it up n nw i m planing 2 buy c6..

santu September 2, 2010 at 7:12 am

While buying a new phone, one prefers nokia not only because of their reputation but also because of their good customer support, good platform(for smartphones numerous software support) & above all ease of handling. Nokia means simplicity. So keep up doing good jobs guys, we expect a lot more from you & congrats for this achievement.

siddharth September 2, 2010 at 2:51 am

yes NOKIA is no 1 & will be for coming years as nokia is its own brand who give great handsets in india & worldwide

only i think they should also come more & more dual,triple sim in one.

Anirban September 2, 2010 at 1:31 am

other mobile phone ranks…(in top 100)

LG mobile phone-80
Sony Ericsson Mobile Phones-95
Motorola Mobile Phones- 98

Anirban September 2, 2010 at 1:26 am

congratulation Nokia…

@vivek
Samsung mobile phones rank 54

Rohan Singh September 1, 2010 at 11:50 pm

Nokia’s new home Nokia service centre in every 6 month.. Nokia now fails to maintain its quality. Nokia connecting old people… As only old people will be atracted to it.. Samsung & Sony Ericsson are popular among youths now.. Nokia is a bomb it can explode at any time. Sometimes its phone explode & sometimes its charger.. People carying Nokia phone are at risk of life.
Nokia – connecting bombs..

Avi H September 1, 2010 at 11:13 pm