MTNL Increased the Pulse Rate for Local Calls from PCO

by Sanjay Bafna on February 1, 2010 12:46 pm | MTNL 9 comments

In a bid to revamp its PCO business strategy, Mahanagar Telephone Nigam Ltd (MTNL), Mumbai’s Number one Wire line, Broadband and total telecom service provider, decreased the tariffs for local calls made from MTNL PCOs as the company matched it by increasing the pulse rate significantly.

MTNL announced that it has increased the local call durations (pulse rate) from 60 seconds to 90 seconds which is applicable for its all Local / Handicapped PCOs / Departmental CCB PCO and All India CCB STD PCO with in Mumbai telecom circle.

As per the revised tariff, a local call made from a MTNL PCO booth to any local phone will cost Rs.1 for a 90-second call, earlier it was 60-second call with a one-rupee coin.

The MTNL move is seen as an attempt to thwart competition from private players moving into the PCO business segment in a big way.

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This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

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{ 8 comments… add one }

harcharan singh April 9, 2010 at 1:56 pm

i want dynamic lock services on local pco phone what can i do

Reply
Fahad February 2, 2010 at 8:19 am

@vinay
but dude their r still lots and lots of people who use these pco’s….ya i knw ths market was getng dry bt atleast they tried sumthng new…

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vinay February 2, 2010 at 1:43 am

good move. when locals r at 50/60 ps per min. in mobile, there is nothing beneficial to use pco at re 1/min. so it was bound to happen for survival of pco.

@Fahad pco owners vl not gain anything. only thing they may retain their customers from turning to mobile.

Reply
Jitendra February 1, 2010 at 8:11 pm

Nice bt mtnl need to launch their gsm pco which r yet nt in proceed. Othr ops like idea, airtel offered it to all but MTNL not showing interest after a enhanced network coverage in Mumbai circle. They need to launch it soon to reach 8 series number.
Thanks to mtnl landline, subs who wants to talk more than a minute wil try to use mtnl pco@re1.

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Prasath J February 1, 2010 at 4:59 pm

Hope BSNL also follows this… But I have not gone to PCO for the last 6 years… After the rise of mobiles, PCO got beaten severely…

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saket February 1, 2010 at 3:22 pm

it is now only for poor pesron, botom of pyramid.

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rajiev February 1, 2010 at 1:42 pm

ab pco se phone to bahut kam log hi karte hein

Reply
Fahad February 1, 2010 at 12:56 pm

P.c.o walon ki to ho gayi bale bale …
They wil hav a gud earning if a customer wil talk mre than 60 secs and les than 90 secs…

Reply