Mobile Voice and Data Tariffs May Go Up Every Year, says Marten Pieters – Vodafone India CEO & MD

Country’s second largest mobile service operator in terms of  subscriber base, Vodafone India expects Voice calls and Data services rates to go up every year, because with lower tariff, operators may not be sustainable any longer in the telecom industry.


In an interview to Press Trust of India, Vodafone India’s  Managing Director and Chief Executive Officer, Marten Pieters said “We have lower tariffs for 18 years against inflation of 8-9 per cent per year. Now, can you do that forever? No you can’t, So the point has come where lowest has been seen, we will have to increase our tariffs every year depending on cost levels.”

Marten Pieters also said that going forward 2G data rates and 3G data rates in India will be at same level indicating a further hike in 2G mobile Internet rates by Vodafone and some operators.

As earlier we shared on TelecomTalk, on October 2 and October 3, 2013 Vodafone India, Airtel and Idea Cellular increased 2G mobile Internet (GPRS Packs) rates by 25-30%.

Marten Pieters, Vodafone India CEO and  MD“We started 6-7 times high tariff rate when we opened up 3G network. It is now back to 1.5 to 1.6 times of 2G data rates. It over time will come together. But it can’t come over time just by lowering 3G tariff, it needs to also see increase of 2G tariffs. Once it is equal, it doesn’t matter to customer anymore. My assumption is that our price increase will always be lower than inflation but you can’t of-course forever keep lowering your prices, its impossible, Pieters said.

India has still the lowest tariffs in the world. I think there is only one country which is coming closer, which is China. The only difference being that in China, there are only three operators, they are very profitable and they invested last year USD 55 billion in telecom infrastructure. We did USD 5 billion, so what’s better for the country,” Pieters added.

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  • Vodafone India November 18, 2013 2:11 pm

    Hi Prasad,

    Kindly share your current and alternate contact numbers with us in the following link. We will be glad to assist you.

    Vodafone Customer Care

  • Anup November 16, 2013 10:16 pm

    Every year!
    Vodafone 3G 30 days pack for 300MB costs Rs.99/-.
    So it means 10 MB per day of usage or it also means 3Rs per MB.
    10 MB usage is nothing in 21st century. A 3-4 min HQ youtube video will blow the data to 15 MB. There are other packs but for college students they are above the budget.
    The Vodafone pack is worth as it quickly connects to the Internet with a decent 3G bandwidth experience.
    But increasing the prices is not an option.
    Reduce the spendings on marketing!
    And that too after increase in 2G prices. This is not fair.
    2G and 3G are separate. Don’t force consumers to take 3G packs with low data.

  • Prasad November 16, 2013 2:43 pm

    Vodafone is d worst network … Hyderabad……it gives all cheep offers which are useless for the people .
    Tag line “Just doing Bakeras” Vodafone.

  • Ranajit November 15, 2013 9:38 pm

    If we look at this from a different angle, as I do, we pay a Service Provider for its Services only if it is good and as per our needs. Foreign or Indian, we pay for the Services provided to us. Companies should compete with each other to provide the best, reliable and economical Network Service for the Consumers.

  • Souradip November 15, 2013 11:19 am

    Leaving Videocon, reliance & bsnl are desh ka network
    Airtel & all other network (leaving vodafone & above company) are having partial forein investment in it.

  • Deb Kolkata November 15, 2013 3:25 am

    Please port out from vodafone and join desh ka network airtel, bsnl or idea…………..

    • Amit Kumar Das (Kolkata) November 15, 2013 10:24 am

      Absolutely correct.

  • Sourbah thakur November 13, 2013 8:33 pm

    In my house coverage is good but net speed is wost in fact videocon speed is good as compared to vodafone

  • XYZ November 13, 2013 8:24 pm

    It is the same company which ruled us now they have retuned to do same in new way.

  • Bharat November 13, 2013 1:13 am


  • anil November 13, 2013 12:23 am

    The CEO seems to be nut crack gone case. What else can you expect from a non Indian firangi ceo? His mandate and agenda is loot India. Anyways who cares if he increases the tariffs every year or every month. Mr. Mukesh Ambani is there for us Indians and that’s what matters. He alone can teach vodafone east India company a lesson and give them on their back.

  • Kaushik November 12, 2013 11:48 pm

    See who is saying this! Mr.vodafone is getting more than 1lakh rs as salaries in a month and he is talking abt inflation? Hahaha


  • sanjay November 12, 2013 6:03 pm

    The vodafone CEO is a sanki c#%@%# . Let him increase the tariff Every month week or day… doesn’t matter. When Mukesh Ambani launches his new Telecom company everyone including this sanaki voda CEO will piss under their pants and drop tariffs or die.

  • Sutripta Roy November 12, 2013 5:27 pm

    Vodafone’s tower is not giving good indoor coverage in my town i.e. DUM DUM in Kolkata Circle.My home is on a main road.But still I’m facing call drop!!! It is not expected from them who are planing to hike price.I never faced call drop even on Uninor network as my home is on a good and open position beside a busy road.So,basically Vodafone is trying to fool us and loot money from us.But they probably forgot that this is not a 17 century India as anyone can come to our country to loot us.Now we have various operators to choose and TRAI has a porting facility rule.

  • tany November 12, 2013 2:39 pm

    vodafone new data pack. Recharge with Rs. 24 n get 500MB data free for 7 days. This plan has silently been launched by voda. m using this pack in up west circle. cpnfirm in other circles. plz share this pack

  • tanveer November 12, 2013 2:36 pm

    vodafone new data pack. Recharge with Rs. 24 n get 500MB data free for 7 days. This plan has silently been launched by voda. m using this pack in up west circle. cpnfirm in other circles

  • Kingston November 12, 2013 2:07 pm

    If Aircel, MTS , Uninor are not there in market, AVOID group will hike their call rate like local at Rs.3 and STD at Rs.5

    We are happy with Aircel and MTS in Chennai. MTS STV199 gives 1000 Local calls and MTS to MTS unlimited free for one month.

    Aircel RC148 unlimited 2G with 30 days . .

    Both are good

  • younus November 12, 2013 12:17 pm

    I’m porting my Vodafone to MTS since its awesome offer for Karnataka circle.

    Mts – mts = 1/4 p
    Mts – other= 1/2 p

    tariff validity = 1yr

    first month mts to mts free.

    cheers . . . best call quality and network in my region.

    voda, to tarif bada
    mi tuje chod k aage bada…

    • Kingston November 12, 2013 1:57 pm

      Superb Decision . . MTS Rocks

    • singh November 12, 2013 2:43 pm


      In delhi circle MTS is giving lowest voice tariff.

      148 rs – 27000 sec(local+std) for 30 days

      • prasad mayya November 12, 2013 3:04 pm

        i am also from karnataka….. mts is best ….. i am using since 3 month….

  • susanta November 12, 2013 9:30 am

    BSNL 3G gives me rocket speed at least in my area. M live in alipurduar. Last day recharged Rs148 for 1GB its costlier now bt service is far better than others 2g operator. Now BSNL 3G takes 30mb file to Download in maximum 2 to 3mins. i think its more better than others operators 2g pack at a same price.

  • Tharun George November 12, 2013 7:46 am

    I suggest we all switch to Skype or other Voip. Since we all have smartphone.
    1. Digital Quality Voice.
    2. Absolutely Free.
    3. Works on 2G, 3G or WiFi.
    4. Consumes less than 1MB per minute.
    5. Free Video call.
    6. Highly Secure. No one can tap you. No call records.
    7. Multiple platform: Computer, Mobile, Skype phones.

    I use all long duration calls by Skype. Just call by mobile and ask your friends to come on Skype.

    • souradip November 12, 2013 10:47 am

      Skype require good speed or connectivity (in case of docomo 40 min disconnection) & good network or wifi to use skype. So to get skype working u or any other has to get any one of AVOID unless other company such as docomo, reliance, aircel etc. is working fine in that area where the user wants.

      • Tharun George November 12, 2013 11:08 am

        Skype works fine on any network. It works fine even on dial up. I use Skype on 2G Reliance. When I check mobile partner I see it uses only 50kbps for both upload and download as it is my max upload speed.

        When I move to 3G or WiFi it uses more upload and improves call quality. It has best call quality on 3G as it has only good upload speed. Most broadband in India has 256kbps upload.

        I remember back in 2005 I use MSN messenger and yahoo messenger on dial up to call my friends and family abroad. With some lags and noises it still worked better than telephone.

        • souradip November 12, 2013 11:30 am

          You said is that true but i want to say the highlight some points
          1)Network coverage if not avalilable in there place where they wabt to use
          2) Network speed of a particular company of any place may not be same
          3)skype is a need for communicatiin

          • Tharun George November 12, 2013 1:24 pm

            To make even mobile call your first point should be satisfied. Yes its better to have 3G or good speed 2G or WiFi broadband for skype to work properly. And yes a smartphone with Skype is needed. Its better suited for our new generation youth with smartphone.

            • souradip November 13, 2013 10:30 am

              Thats true ur saying each has it limitaiton so why we should argue on this.

  • Sudar November 12, 2013 6:54 am

    Heavy data tariffs by Vodafoneand airtel they keep on plucking money in the name of 22G and 3G. People will start moving to reliance jio, BSNL, aircel….

  • jonty November 12, 2013 2:37 am

    airtel,voda,idea may have good network, good cc (airtel only)…but still they charge premium…on the other hand Aircel,docomo is providing good affordable tariffs….aircel needs good networking….i use aircel 3g, packs are affordable but network takes a toll…every nook and corner of my home(jhrkhnd) catches network but with fluctuating bars(3to4), but in my neighbour’s house it’s 1 bar or No network(on any gsm device)…whearas in my college hostel(w.bengal), on my bed while i turn right 2 bars show up and on turning left no network….apart from that at 3-4 bars the speed is quite awesome at least in jharkhand and west bengal….While voda,at,idea all have excellent network(in my area) but tariffs kiss skies…3g is super costly but speed super slow….even 2g speed will make u download 5mb data in 20mins(airtel) and 40mins(voda/idea)….
    true fact is that 3g in india is just a term, actually it’s quarter of 3g speeds and 2g is 0.2g

  • rajesh November 11, 2013 11:55 pm

    Some of our friends are telling to use CDMA.Pls suggest best cdma (unlocked) phones under 8k.I want mainly

    1. GSM + CDMA feature (or CDMA single sim is also ok)
    2. Capacitive Touch Screen (min 4″)
    3. 16 GB memory card support
    4. Wi-Fi, hotspot,A-GPS support
    5. Better battery life
    6. Bluetooth with A2DP
    7. Micro USB Port for charging

  • Amit November 11, 2013 10:43 pm

    No worries. If they increase thier tariff by even 5p a minute and 10rs for data I will leave vodafone and port to Bsnl/aircel.

    Im paying 155rs for a 2G data pack. Earlier it was 95 then 125 n then 155. So alost 55% hike in 1 year!!!!

  • gaurav November 11, 2013 9:59 pm

    increased tariffs…. But what about your services?? worst 2G internet speed. worst 3G speed, and even worst 3G coverage. Only 2G coverage is good. Still you are second largest operator !!! When India will have been Waking & follow quality services than a brand name.

    • Vodafone India November 12, 2013 1:43 pm

      Hello Gaurav,

      Please help us with your current and alternate contact numbers at and we will get back to you with assistance at the earliest.

      Vodafone Customer Care.

  • Pradip November 11, 2013 9:32 pm

    I think its becoz of 100% direct foreign investment on telecom industry…as a result Price will be higher & higher & Indian govt(Read TRAI) can do nothing.. & Aam Admi will suffer ..

  • Nandlal November 11, 2013 9:06 pm

    Increase your tariff to 1000000000000% per day or per hour or even per minute,

    i don’t care coz i don’t have your dumb zoozoos, i use Reliance netconnect CDMA for my Lappy which gives better reliable speeds than any 2G connection at just Rs. 199 per month with city unlimited plan.

    And for calling i use Idea coz i found Idea has always been cheaper than Airtel and Vodafone in voice tariff. In Idea you can get local calling tariff of 30p/min, but Airtel and Vodafone don’t have such plan in their whole tariff chart.

    • Rahul November 12, 2013 2:19 pm

      WOW! You use a cr@ppy 2G connection for your laptop and you actually think that’s something to boast about.

  • Akhil Mohan November 11, 2013 8:24 pm

    Price rises are expected. Better to use mobiles for mobile purposes only. While in home use the good old landline. Only 1 Rs for 3 minutes.

    • S.Sudhakar November 11, 2013 10:02 pm

      Who told Rs.1 for 3 minutes?. BSNL has increased the pulse rate from Rs.1.00 to Rs.1.20 !!!.

    • Vikram November 12, 2013 2:18 pm

      Landline? Whats that?

  • Amit Kumar Das (Kolkata) November 11, 2013 8:14 pm

    Now Airtel and Idea will also follow them, I think.
    Now its best time for ICR (Intra Circle Roaming) between small operators. Thus they can provide us wide network with reasonable call rates.
    Or else only AVoId will be there and others will shut down.
    Just think guys, when uninor and other new entrants were there and were offering reasonable call rates before getting their license cancelled, the AVoId group also kept their call rates reasonable. But after the 2g auction everything has changed.
    For example: When Uninor was there in Kolkata, The call rates of AVoId was 1p/sec. But when uninor shut down its service in kolkata from that day AVoId group increased the base tariff to 1.3p/sec, 1.5p/sec, 75p/min doubled the amount of special tariff vouches etc. And now they are controlling the telecom market + Government with monopoly.
    Now our only hope is next 2G auction with lower spectrum rates and new telecom operators + ICR agreement.

    • Animesh Sengupta November 11, 2013 9:34 pm

      100% agree ICRA is an excellent option to reduce operating cost and improve network coverage overall enhancing customer satisfaction,it can even make MNP redundant

  • Kaushik Roy November 11, 2013 8:12 pm

    But in kolkata Vodafone getting cheaper
    Now BC 53 – all local calls 1.2p/2s for 30 days
    earlier it was BC 65 🙂

    • Amit Kumar Das (Kolkata) November 11, 2013 9:26 pm

      Yes you are right.
      I am really shocked!!!!!!!!!!!
      I think, they are stepping back to go for the long jump.
      Just like the Tiger does before jumping on its prey to hunt it. Ha Ha Ha.

      • Kunal--West Bengal November 12, 2013 9:20 am

        same as Airtel also, airtel has same packs like vodafone, changes made in rowb circle also. but airtel good than voda. cause airtel has cell info display, call conference, call hold, call diver facility. voda has nothing…

      • Kaushik Roy November 12, 2013 10:17 am

        It may be due to their 2G licence which is about to expire in 2014 and they are not sure about re-purchase the same in 900 Mhz and may have to shift to 1800 Mhz which is known for lesser efficiency
        Vodafone not increasing the validity of prepaid cardholders after 31.12.2013
        I checked with 15-16 vodafone prepaid card holders of kolkata and all having validity upto 31.12.2013
        airtel also decreased tariffs in kolkata to a great extent – they reduce the STV for local onnet calling of 10 p/min by Rs 50- which is quite high
        airtel also does not have 3G licence in kolkata
        airtel/vodafone decreasing tariffs only kolkata and westbengal and not at other circles where licence is not going to expire in next year
        Airtel and vodafone feeling the heat

        • Amit Kumar Das (Kolkata) November 12, 2013 11:30 am

          If Airtel and Vodafone do not purchase 2G spectrum in 900 Mhz then it is going to be a chaos in the telecom sector in Kolkata and WB because their tower setup is according to 900 Mhz frequency. Now if they switch to 1800 Mhz then they have to install additional towers. Until then their customers will have to face coverage issue surely. If this happens then its going to create huge problem for those customer who need uninterrupted coverage and network.
          This is the best time for small operators to go for ICRA. Then they can gain customers easily.
          But who knows, to cope up with the coverage issue even AVoId group can make ICRA between themselves just like what they did in case of 3G.
          Lets see what happens.

        • Amit Kumar Das (Kolkata) November 12, 2013 12:13 pm

          Two permits of Airtel in Delhi and Kolkata will expire in November 2014.
          Vodafone’s three permits, Delhi, Mumbai and Kolkata will expire in last quarter of 2014. The last 2G licence of Vodafone, issued for Madhya Pradesh area, is valid till 2027.

          • Kaushik Roy November 12, 2013 1:55 pm

            Who will be bidders interested in 900 Mhz auction apart from Airtel/Vodafone in kolkata ?
            The operators who run on 1800 Mhz frequency currently have to forego the investment made in 1800 Mhz if they want to shift into 900 Mhz and required extra investment. Only advantage is price of 2G spectrum in 900 Mhz which is lowest among metro cities.
            Even price of 1800 Mhz Delhi and Mumbai are higher than 900 Mhz of kolkata
            It is the perfect situation for a new entrant who is not currently operating in india like AT&T,T Mobile.

            • Amit Kumar Das (Kolkata) November 13, 2013 10:37 am

              I agree.
              Lets hope for the best.

    • LOL November 12, 2013 2:17 pm

      ITS A TRAP!! Once all of you join, they will raise the price!!!!

      • Amit Kumar Das (Kolkata) November 15, 2013 10:29 am

        We are smart Rats.
        Together, we can cut any traps, any net.
        But, if we divide then we will not able to come out of the trap.
        So, we all have to be always together.

  • SS November 11, 2013 7:43 pm

    I just want to say vodafone that it should remember that we still have uninor doing good business and it won’t take much time to send port sms.

    I wouldn’t mind the coverage if this goes on. We need new operators to keep check on AVOID.

    • raj November 11, 2013 11:30 pm

      ha ha…Even the zoo zoo fan turned into critic now 🙂

    • George November 12, 2013 2:17 pm

      We DO NOT NEED any new operators. We need less operators, so that ones we have can get more spectrum and provide quality services.

  • Srikapardhi November 11, 2013 6:28 pm

    ok, accepted. Is the Quality of service also increasing yearly? If it is also increasing , i’m ready to pay the increased price.

    • Kingston November 12, 2013 1:49 pm

      Then you have to pay Rs.5/minute for local call and Rs.10/minute for STD call in 2017. Are you ready? If you ready, what about poor people?

      • Rahul November 12, 2013 2:16 pm

        Poor people? Dont worry, govt will take hard working taxpayer money and subsidize their calls. Poor people have only one job: reproduction and ensuring India remains a backward nation forever.

  • Sayan November 11, 2013 6:24 pm

    So we should Clap!!
    Vodafone following deir forefathers way.
    20yrs already looted another 180yrs to wait to get telecom independence.

  • ranjit November 11, 2013 5:46 pm


  • sayantan November 11, 2013 5:38 pm

    it was expected…and inevitable…nothing to blame voda only…good thing comes at good price…we need salary hike.

  • Balabharathi November 11, 2013 5:37 pm

    People its the right time to know about CDMA and get changed to cdma.
    RIL and TATA offer very low tariffs and superb data plans.
    The number of devices available in market may be less, but with a little search you can find the GSM equivalents in CDMA for a much lesser price.

    With RIL CDMA, i enjoy 1gb data per month for 3 months for a meagre charge of Rs.94. The speed is always constant and good.

    Open your eyes, dont just keep blaming the operators. Get yourself educated and use a better and more profitable technology.

    • pradeep November 11, 2013 6:07 pm

      may be its cheap now..
      but once if every one move towards CDMA,
      am damp sure its cost will be also increased
      and Reliance cdma and gsm palns are all same except data
      so better to withhold in gsm
      because its data plan is good speed compared to cdma
      but in terms of cost cdma and gsm are almost same
      except few plans like rel data 94 pack, bsnl data 750 pack, bsnl local onnet 501 voice 3 months pack and mts 499 post paid local unlimited voice to any network with no fup.
      other than this i find no beneficial packs 🙁

    • Jagannath November 11, 2013 8:43 pm

      Switched to TATA CDMA a few months back for the same reason. Every GSM Operator is increasing tariffs.

      Using TATA CDMA:

      Rs.47 – 1GB Data for 30days
      Rs.16 – 1p/2sec STD Calls & 1p/sec Local calls for 30days to any number.

      • raju November 11, 2013 11:32 pm

        which phone model are you using?

      • pradeep November 12, 2013 2:29 am

        tata Mobile Internet prepay packs are only for tata mobile users..
        other handset model plans are very costly ..

        • Jagannath November 13, 2013 9:57 pm

          I am using Samsung B229 Unlocked model (Rs.1600) , purchased from Ebay. I use it just for calls and texting.
          The problem is CDMA handsets with data support are priced very high. If you could get an unlocked CDMA Handset of MTS with data support, it would cost around 5K+. Samsung handsets with data support would cost around 7K+.

          Regarding the Data pack (1x), it is applicable on my mobile number as per tata docomo website. Checked myself 😉

          I use my smartphone (Videocon A30) only for whatsapp, faceboook & for checking mails or playing games (Max usage around 100mb).

          For data, what I do is :
          Recharge with Rs.123 1GB 3G data pack of reliance for 1st month.
          From 2nd month onwards I recharge with Rs.57 pack (Rs.47 talktime + 50mb 3g data every month)
          So, in short my data pack costs Rs.10 per month 😀
          The 57 pack needs to be recharged 1 day before the expiry of your data pack so that the left over data balance is carried forward to the next month.

  • Indian November 11, 2013 5:09 pm

    Before independence, your fore fathers looted india, now you have come to india to loot. Why dont you shut up and get out of India.

    • ranjit November 11, 2013 5:48 pm

      ± 1 BILLION

  • praveen November 11, 2013 4:43 pm

    Then get lost from india..We don’t need you.Govt open your eyes & save BSNL.

    You took off 0.5p/1p pulse rate,charging 2.5p/sec to LL.Removed 30p/min std rate cutters,increased costs of sms & even own network calling rate cutters & still increasing data tariff monthly as per your wish.

    I hope pre-2006 era will come again.Welcome back Landline!!!

    • pradeep November 11, 2013 6:10 pm

      if this happens, the full pledged reason will be the present Govt and TRAI alone
      and none other else 🙁

    • Jagannath November 11, 2013 8:51 pm

      Very True !

  • rakesh ranjan November 11, 2013 4:16 pm

    vodafone data tariffs may go up.

  • souradip November 11, 2013 4:05 pm

    Be pratical yaar there are many things to worry about. Petrol price hiked people still using it only minor or negleable person have stoped using bike or cars. In case of mobile use it in limit or use it as low as possilble & i not saying to you @soumya i’m saying to every one.

  • suma November 11, 2013 2:56 pm

    I m not shocked at all thouse matter. Actually as a common man we r now havituated regarding hiking the prices. As usal we forget all things as every matter after some days.

  • soumya November 11, 2013 2:47 pm

    Thank you very much. Really loving it new tagline for mobile- mobile sim only for upper class. Call charge, data pack high, roaming high. Now still some are Having blind hope on reliance 4g for low tariff….. Seems low tariff not possible for any operater in near future….

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